Wednesday 22 August 2012

Marketing Daily - Richard Desmond wins out against Camelot; plus Honda, Everything Everywhere, Samsung vs Apple, Budweiser and Costa

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Breaking news from Marketing
 
Breaking news from Marketing August 2012
 
Latest News
 
Richard Desmond wins out against Camelot
22 August 2012
 

Camelot today (22 August) suffered a defeat in the High Court over...

Richard Desmond: launched the Health Lottery in October last year
 
 
Honda appoints Suzuki to head up European marketing
John Reynolds,
22 August 2012
 

Honda has appointed internal candidate Satoshi Suzuki to a senior European marketing...

Honda: the great unknown by Wieden & Kennedy
 
 
Everything Everywhere to sell chunk of spectrum to Three
Sarah Shearman,
22 August 2012
 

Everything Everywhere has agreed to transfer some of its 1,800MHz spectrum to...

Everything Everywhere to sell chunk of spectrum to Three
 
 
Costa apes Sky and moves into cycling sponsorship
John Reynolds,
22 August 2012
 

Costa Coffee is aping Sky by moving into cycling sponsorship and backing...

Costa: sponsors the Rapha Condor Sharp team
 
 
Samsung vs Apple battle goes to jury with $2.5bn at stake
Matthew Chapman,
22 August 2012
 

Apple and Samsung are awaiting the jury's decision on a bitter court...

Samsung and Apple: court case goes to jury
 
 
Budweiser commits to £1m in grassroots funding
John Reynolds,
22 August 2012
 

Budweiser, the FA Cup sponsor, is investing £1m directly into grassroots football...

Budweiser: FA Cup app
 
 
Research in Motion's media strategy director heads to Vodafone
Sarah Shearman,
22 August 2012
 

Brian Bloomer, Research in Motion's media strategy director for EMEA, is joining...

Vodafone: appoints Brian Bloomer as group media planning manager
 
 
Prostate Cancer UK enlists bloggers to reach football fans
Loulla-Mae Eleftheriou-Smith,
22 August 2012
 

Prostate Cancer UK, the official charity partner of The Football League for...

Alan Shearer: popular number nine player
 
 
Thomson trial to welcome holiday makers via Google+
Loulla-Mae Eleftheriou-Smith,
22 August 2012
 

Thomson is integrating Google+ and Twitter into its hospitality strategy and creating...

Thomson: uses Google+ and Twitter to better communicate with customers
 
 
 
 
Blogs
 
 
Helen Edwards: TripAdvisor and the looming decline of user-generated content
Helen Edwards
 

When scholars come to write about the meteoric rise and subsequent decline of user-generated commercial content, they will seize upon...

 
 
What has really been going on behind the scenes at Everything Everywhere?
Sarah Shearman
 

It's not always been easy to keep abreast of the various twists and turns in...

 
 
Appointment of Bunker means UB’s snack business not fit for sale
John Reynolds
 

A few weeks ago, I sat near to Nick Bunker, the then UK boss of...

 
 
Is E.ON’s high street shop the future of building meaningful utility brands?
Kate Cox
 

There is an episode of Futurama where Fry logs onto the 31 st Century's version...

 
 
What Wenlock & Mandeville have to say about forecasting new launch sales
Jonathan Weeks
 

What a pricing change for the Olympic mascots can tell us about how innovation opportunities...

 
 
 
 
 
 
Whitepapers
 
 
Presenting With Impact: Unlock Your Full Business Value (Webcast)
 
Many people dread the idea of presenting and as we are increasingly aske...
 
 
Online Behavioural Targeting: Using Consumer Perceptions to Protect Your Brand, Boost Engagement and Sales (Webcast)
 
The rapid growth of online behavioural targeting and powerful mobile dev...
 
 
Optimising Your Facebook Page to Grow Your Fan Base and Drive Engagement (Webcast)
 
The new Timeline format for Facebook Brand Pages offers exciting new opp...
 
 
Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports)
 
As an event organiser, your customer database is the most important tool...
 
 
Aug 2012 Forrester Report: Create a unified customer experience across digital touchpoints (Expert Reports)
 
Today's digital landscape is littered with an array of touchpoints and d...
 
 
 
 
Jobs of the Week

Mobile Strategic Planner - London, Aspire Mobile c£50,000 + package, London

Shopper Insight Consultant, Jarlett de Grouchy £40000 - £50000 per annum + Bonus + Benefits, London

Head of Regional Marketing - Financial Services, Badenoch & Clark £60000 - £65000 per annum + benefits, City of London

Business Development Director, Link Communication £30,000 to £45,000 basic, DOE with an uncapped performance bonus, Yorkshire

Marketing & Communications Director, Go ON UK £60,000 - £70,000, Soho, London

Middleweight Digital Project Manager, Experis £250 - £275 per day, City of London

Digital Project Manager, fishtank £35000.00 - £42000.00 per annum, Southampton

Awesome MOBILE sell -International focus!, Ultimate Asset £35000 - £40000 per annum + + Uncapped Bonus, London

Technical Project Manager, Source £300 - £350 per day, London

Senior Digital Planner Buyer - Entertainment, PFJ £25000 - £30000.00 per annum, London

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