Friday 31 August 2012

Marketing Daily - Olympic Games fail to boost consumer confidence; plus EDF, Virgin, Pernod Ricard, and Richard and Judy

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Breaking news from Marketing
 
Breaking news from Marketing August 2012
 
Latest News
 
Olympics fail to boost consumer confidence
Matthew Chapman,
31 August 2012
 

Consumer confidence received no boost from the London 2012 Olympics, in a...

The Olympics: did not boost consumer confidence says market research firm GfK
 
 
EDF withdraws fixed price tariff after marketing blitz
Matthew Chapman,
31 August 2012
 

EDF Energy is in the process of withdrawing its fixed-price Blue +Price...

EDF: introduced the Zingy character during its Feel Better Energy TV campaign
 
 
Facebook to target ads using email address and phone numbers
Sarah Shearman,
31 August 2012
 

Facebook is to allow brands to use personal information from their existing...

Facebook: begins ad trial in the US next week
 
 
Twitter introduces interest-based targeting for advertisers
Sarah Shearman,
31 August 2012
 

Twitter has enhanced the targeting of ads by tapping into users' interests...

Twitter: updates advertising opportunities
 
 
Virgin to reward most frequent flyer with free trip into space
Loulla-Mae Eleftheriou-Smith,
31 August 2012
 

Richard Branson's Virgin America airline has launched a competition that will reward...

The Spaceship Company: jointly owned by the Virgin Group and Scaled Composites
 
 
Virgin shoots love story at 35,000 feet for in-flight film
Loulla-Mae Eleftheriou-Smith,
31 August 2012
 

Virgin has shot a short film entirely at 35,000 feet, which follows...

Virgin Airlines: produces in-flight film
 
 
Pernod invests in 'social store' innovation
Nicola Clark,
30 August 2012
 

Pernod Ricard has launched a project designed to better harness the opportunity...

Pernod Ricard: unveils project to reach consumers via their mobile phones
 
 
Promotion: SugarCRM Acceleration now!
Do you know your customer? Are you interested in how social networks will change our professional  life? Save your seat for the SugarCRM Acceleration now!
 
Also in the News
 
KLM in £1m Pack & Go tactical marketing drive
Loulla-Mae Eleftheriou-Smith,
31 August 2012
 
Richard and Judy Book Club heads to smartphones
Sarah Shearman,
31 August 2012
 
Bruce Willis to appear in Sky Broadband campaign
Maisie McCabe,
31 August 2012
 
EA Sports brings in Joe Hart and Messi for interactive Fifa 13 campaign
Matthew Chapman,
31 August 2012
 
 
 
Blogs
 
 
Sustainable marketing or doom â€" it’s our choice
Uri Baruchin
 

When initially introduced to c-suites and boards, the allure of sustainability was that it made...

 
 
Being meaningful in media requires you to be Creative (with a capital C!)
Paul Frampton
 

A few months back we ran a conference around this whole concept of meaningful brands...

 
 
Measuring your way to the winners’ podium
Brand Learning
 

This post is provided by Hilary Rickard, Innovation Director at Brand Learning , global...

 
 
Helen Edwards: TripAdvisor and the looming decline of user-generated content
Helen Edwards
 

When scholars come to write about the meteoric rise and subsequent decline of user-generated commercial content, they will seize upon...

 
 
What has really been going on behind the scenes at Everything Everywhere?
Sarah Shearman
 

It's not always been easy to keep abreast of the various twists and turns in...

 
 
 
 
 
 
Whitepapers
 
 
Multi-Channel Marketing: Create Deeper Connections With Consumers to Win Loyalty and Drive Profit (Webcast)
 
Marketers are missing out on revenue as cash falls through the cracks be...
 
 
Presenting With Impact: Unlock Your Full Business Value (Webcast)
 
Many people dread the idea of presenting and as we are increasingly aske...
 
 
Online Behavioural Targeting: Using Consumer Perceptions to Protect Your Brand, Boost Engagement and Sales (Webcast)
 
The rapid growth of online behavioural targeting and powerful mobile dev...
 
 
Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports)
 
As an event organiser, your customer database is the most important tool...
 
 
Aug 2012 Forrester Report: Create a unified customer experience across digital touchpoints (Expert Reports)
 
Today's digital landscape is littered with an array of touchpoints and d...
 
 
 
 
Jobs of the Week

Mobile Strategic Planner - London, Aspire Mobile c£50,000 + package, London

Shopper Insight Consultant, Jarlett de Grouchy £40000 - £50000 per annum + Bonus + Benefits, London

Head of Regional Marketing - Financial Services, Badenoch & Clark £60000 - £65000 per annum + benefits, City of London

Business Development Manager, Link Communication £30,000 to £45,000 basic, DOE with an uncapped performance bonus, Yorkshire

Proof Reader, Blue Tree Recruits £25,000 to £30,000 per annum, Kingswood

eCommerce Manager, Michael Page Digital £45000 to £50000 per annum, London

eCommerce Strategy Manager, Michael Page Digital £50000 to £55000 per annum, Slough

Web Editor / Online Content Manager - eCommerce, RedCat Solutions £27K - £35K + Bens, South East

Experiential Senior Account Manager, Blue Tree Recruits £34,000 to £40,000 plus per annum, Dorking

Production/Creative Services Executive, Blue Tree Recruits £25,000 to £28,000 per annum DOE, Thames Ditton

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