| Latest news | |  | | | | | Whether you prefer the Glorious Games or the Friendly Games, the first stage of London 2012 has passed in style, and some in the British media have played a blinder. Media Week recognises those who have had a particularly good Olympics. | | |  | | | | | Sainsbury's is launching a 'here's to extraordinary' TV campaign starring David Beckham tomorrow (15 August) that will push its Paralympic Games sponsorship. | | |  | | | | | Home improvement retailer B&Q is to review its £33m media planning and buying account currently split between ZenithOptimedia and MEC. | | |  | | | | | The New York Times has appointed outgoing BBC director general Mark Thompson as its new president and chief executive after months of speculation. | | |  | | | | | The future of the Virgin Trains brand looks uncertain after it lost its remaining franchise this morning to rival FirstGroup and Virgin founder Sir Richard Branson cast doubt on whether it would bid for any more rail lines. | | |  | | | | | The London Evening Standard, Scottish broadcaster STV and regional publisher Archant are among the 57 applicants hoping to win licenses to run local TV stations across the UK, Ofcom has today (Tuesday) announced. | | |  | | | | | Vodafone UK is calling a review of its digital advertising operations, thought to be worth £10m, which will lead to fewer agencies on its roster. | | |  | | | | | McDonald's has ditched Innocent Smoothies from its menus, after its five-year-trial failed to gain traction with customers. | | |  | | | | | Transsexual Luke Anderson's victory in the latest series of 'Big Brother' helped the show bow out with 1.5 million viewers last night, a quarter less than tuned in to the final of last year's series. | | | | | Opinion | |  | | | | | Tesco's Clubcard database is key to the success of its new mortgages, writes Ian Stockley, managing director, Indicia. | | |  | | | | | Ads don't have to be shocking to be effective, writes Danny Turnbull, managing director, Gyro Manchester. | | | | | Intelligence | |  | | | | | TGI's new Clickstream study is shedding further light on where luxury brands are looking online to reach high-earning, label-conscious internet users, writes Ashley Underwood, senior strategy executive, Kantar media. | | |  | | | | | Advertisers are sitting up and taking note of the return on investment of rich media in mobile, writes Mark Slade, chief executive officer, 4th Screen Advertising. | | | | | | | Latest jobs | | | | | | Content Manager | | Recruiter Pitch Consultants | | Salary £25000 - £28000 per annum | | Location Coventry | | |  | | |
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