The Wall > Don't be a social network like Facebook if you want to thrive

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Don't be a social network like Facebook if you want to thrive 22 August 2012, 2:29PM Tweet Despite the overarching reach of Facebook and Twitter, people are flocking more and more to niche services. Research by Experian shows that Between July 2011 and July 2012 use of both Instagram and Pinterest shot up worldwide, as well as other more specific social services. The other Arab Spring - the hunt for new internet and mobile companies 22 August 2012, 11:21AM Tweet The Economist takes a look at the other side of the Arab Spring as investors look for the next big idea to come out of the troubled region. It reports on how private-equity are investing in high-growth companies as they help incubate new internet and mobile companies across the Middle East from Cairo and Beirut to Dubai and Jordan. Is a hashtag enough of a call to action on a press ad? 22 August 2012, 9:19AM Tweet London's hosting of the 2012 Olympic Games caused an inevitable deluge of sport-related advertising - whether the brands in question were 'Official Partners of the Games' or not. Amidst the monsoon of press ads, all featuring desaturated shots of sportspeople looking a bit too serious, I noticed something: almost all of these sport-focused brands' expensive creations signed off with nothing more than a hashtag as a call to action. Six reasons why traditional marketing strategies are not delivering online 22 August 2012, 6:52AM Tweet Listen closely and you will hear the ghosts of Australia’s marketing sector speaking. Actually, you don’t have to listen that hard. They’re all over the place and they’re droning on rather loudly. They just don’t know they’re dead yet. Sadly, neither do the businesses that listen to them and buy their services. Saudi cleric issues first Twitter fatwa - buying followers is sinful 21 August 2012, 2:47PM Tweet This I think is a first. The Guardian writes about a cleric from Saudi Arabia who has issued a fatwa in response to the practice of buying Twitter followers. You my fellow social media users have been warned. Does new look Kred have any clout? 21 August 2012, 1:58PM Tweet Kred is a social scoring tool, that monitors how effectively people reach out to their followers on social media. It is similar to Klout and Peer Index, although the latter takes into account more of users social accounts. Ryanair passenger wins support of 357,000 Facebook users after €300 charges 21 August 2012, 12:02PM Tweet UPDATE: There seems an almost inexhaustible supply of people wanting to share their unhappiness with Ryanair. The number of Facebook likes now stands at more than 387,000 and comments at 19,475. Bingo could ruin Facebook so why is it gambling with its users? 21 August 2012, 9:48AM Tweet Facebook’s recent announcement that it is to bring online gaming into its offering represents a merging of worlds that will trouble the sensibilities of some. From now on, the world of Facebook will forever be disturbed by notifications of friends’ successes on the slots and bingo. It is the beginning of a revolution that could easily push large numbers away. Comments on Guardian articles are the domain of trolls who don't bother reading past the sub-headline 21 August 2012, 8:16AM Tweet Award-winning writer Patrick Ness, author of children’s books ‘Chaos Walking’ and ‘A Monster Calls’, has questioned the value of instant feedback on social media and blogs and said it has created a culture of self-censorship that threatens to stifle future literary works. How McDonald's created a social media success with questions campaign 20 August 2012, 1:06PM Tweet Earlier this year McDonald’s got something of a social media trashing with its US #McDStories campaign. You could have seen that one coming. The fast food giant is an easy target and Twitter was given free rein to use the burger chain as a punch bag, bug it wasn’t scared away. Latest jobs User Experience Lead - Global Digital Agency - Central London - £65K Recruiter Fill Recruitment Ltd Salary £65K Location Central London Group Account Director - Digital Agency of the Year Recruiter The Blueprint Salary £80000 - £90000 per annum + package Location London STRATEGY DIRECTOR - THE BEST ROLE IN MEDIA! Recruiter Ultimate Asset Salary £80000 - £100000 per annum + Benefits Location London Senior UX Researcher - 65k Recruiter JM Digital Salary £60000 - £65000 per annum + Benefits Location London Awesome MOBILE sell -International focus! 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