Thursday 30 August 2012

Media AM - Paralympic opening ceremony peaks at 10.9m, Kraft to review £200m media account, WPP profits rise, Sky, Posterscope, Art of Outdoor, Bray Leino

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Media AM Bulletin
 
 
 
*   Latest News
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C4: Paralympic Games presenters
Paralympic opening ceremony peaks at 10.9m
Maisie McCabe, 30 August 2012

The Paralympic opening ceremony was watched by a peak audience of 10.9...

  
Cadbury: PHD is the incumbent on the media account
Kraft in £200m media and digital agency rethink
Maisie McCabe, 30 August 2012

Kraft Foods, the Swiss-based company, is set to review its estimated £200...

  
WPP chief executive Sir Martin Sorrell
WPP profits climb 7% as it sets up return to UK
Daniel Farey-Jones, 30 August 2012

WPP has posted first half pre-tax profits of £357.7m and has confirmed...

  
Mrs Biggs: new series will be part of the Sky sponsorship deal
Sky Broadband signs £4m sponsor deal for ITV drama
Maisie McCabe, 30 August 2012

BSkyB has signed a £4 million deal for Sky Broadband to sponsor...

  
Frank Bryant: joins Talon from Posterscope
Posterscope's Frank Bryant quits for Talon
Nick Batten, 30 August 2012

Frank Bryant has left Posterscope after 20 years to join independent outdoor...

  
Top media and creative names complete Art of Outdoor judging line-up
Top media and creative names complete Art of Outdoor judging line-up
Staff, 30 August 2012

Senior creative, media and outdoor executives, including Starcom Mediavest's Steve Parker and...

  
Brittany Ferries: consolidated account into Bray Leino
Bray Leino scoops Brittany Ferries job
Ian Darby, 30 August 2012

Brittany Ferries has consolidated its £4.5 million advertising, digital and media business...

  
*   Also in the News
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Luxottica appoints Omnicom Media Group to global media
Maisie McCabe, 29 August 2012
Sky ad banned for exaggerated 'instant' movie claim
Sarah Shearman, 29 August 2012
PCC denies telling press to not publish Harry pics as complaints near 4,000
Arif Durrani, 28 August 2012
Ad watchdog takes Scooby Doo down from Swizzels Town
Loulla-Mae Eleftheriou-Smith, 29 August 2012
 
 
Blogs
Olympics drives more than 24m viewers to BBC Red Button
Arif Durrani

The London 2012 Olympics, with its 26 individual sports, proved to be a watershed for media consumption in the UK...

London Olympics ushers in new TV behaviours
Scott Thompson

The latest research from Starcom MediaVest Group's Emerging Spaces research programme shows that the London...

UK TV viewers will see 1 trillion TV ads in 2012
Sue Unerman

The tap that replaces the water cooler This is the cute soundbite from Deloitte's...

Get over your hangover, there’s another party coming to town
Louise Brice

They are the Games that just keep on giving. As we work our way...

I was wrong about The News on Sunday
John Reynolds

Will Richard Desmond be tempted to flog off the Daily Star Sunday to former Sunday...

Are we tiring of celebrity culture?
Julia Faulks

It's that time of year again - The X Factor starts this weekend and the...

Digital reading is really arousing interest
John Carroll

I'm not sure I want to be sexually aroused on the train on my way...

The heavy-hand of LOCOG
Ivan Clark

What an extraordinary Olympics, for team GB, people GB and LOCOG. The sponsors seem...

 
 
 
 
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