Thursday 16 August 2012

Marketing Daily - Examining the pros and cons of 'superstar' marketers; plus Aviva, Toyota, John Lewis, and TalkTalk

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Breaking news from Marketing
 
Breaking news from Marketing August 2012
 
Latest News
 
The pros and cons of 'superstar' marketers
Jane Simms,
16 August 2012
 

High-profile marketers are attractive to brands, but the ego must be left...

The pros and cons of 'superstar' marketers
 
 
Non-Olympic sponsors make hay as ad blackout period ends
Matthew Chapman,
16 August 2012
 

Aviva and other non-Olympic sponsors are running advertising in today's newspapers featuring...

Virgin Media ad: starring Olympics double gold champion Usain Bolt
 
 
Toyota looks to revive sports car positioning with GT86 ad
Alex Brownsell,
16 August 2012
 

Toyota is looking to remind car-buyers of its sports car heritage with...

Toyota: ad campaign for GT86 model
 
 
Manchester City's Russell Stopford on how the club achieved digital dominance
John Reynolds,
16 August 2012
 

The Premier League champions' head of digital has focused on Twitter as...

Manchester City's Russell Stopford on how the club achieved digital dominance
 
 
Visa, BA, BP and BT support Olympic and Paralympic parade
John Reynolds,
16 August 2012
 

London 2012 sponsors Visa, British Airways, BP and BT are to provide...

Paralympic and Olympic victory parade will take place on 10 September
 
 
John Lewis to launch first pop-up shop
Matthew Chapman,
16 August 2012
 

John Lewis will launch its first pop-up shop in September as it...

John Lewis Exeter: CGI impression of the new store
 
 
TalkTalk makes foray into smartphone market with new mobile offering
Sarah Shearman,
16 August 2012
 

TalkTalk is making its first foray into selling mobile handsets to its...

TalkTalk Mobile: new smartphone offer
 
 
Champions of Design: Cohiba
15 August 2012
 

The Cuban cigars' folklore links with Fidel Castro have helped to crystallise...

Champions of Design: Cohiba
 
 
 
Also in the News
 
Ocado enters social gifting with Wrapp to drive customer acquisition
Matthew Chapman,
16 August 2012
 
Fox's Biscuits deploys pink party rings for breast cancer campaign
Loulla-Mae Eleftheriou-Smith,
16 August 2012
 
Which sportswear brand is most prominent online? Brand barometer
Gemma Charles,
16 August 2012
 
 
 
Blogs
 
 
The most Meaningful Olympics ever?
Paul Frampton
 

Prior to the Olympics we created some research showing that it was going to...

 
 
Helen Edwards: The devil of great marketing is in the detail
Helen Edwards
 

If marketing were a sport, it would be the decathlon. Marketers have to be accomplished in a range of sub-disciplines...

 
 
It’s time to play the role of the VC within your digital marketing team
Brand Learning
 

This post is provided by Stephen Ingram, Digital Development Director at Brand Learning ,...

 
 
What can sporting heroes teach us about business?
Fiona McAnena
 

Sir Matthew Pinsent is a very big man, with a big voice, and when he...

 
 
Who Can Answer The Jessica Ennis Question?
Unofficial Partner
 

What's she worth? This question follows every major sporting triumph. Over the past...

 
 
 
 
 
 
Whitepapers
 
 
Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports)
 
As an event organiser, your customer database is the most important tool...
 
 
IBM and Krispy Kreme reveal 5 steps to power personal and lucrative customer connections (Webcast)
 
From email marketing to social media and mobile, the opportunities for r...
 
 
Aug 2012 Forrester Report: Create a unified customer experience across digital touchpoints (Expert Reports)
 
Today's digital landscape is littered with an array of touchpoints and d...
 
 
Brand Management: What's the bottom line? (Expert Reports)
 
So as Barclay’s take a pasting and Samsung gather momentum in Appl...
 
 
Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast)
 
- Fully leverage your Facebook business page and ad products to connect ...
 
 
 
 
Jobs of the Week

Marketing Manager, Blue Skies Marketing Recruitment £40000 to £45000 per annum, Weybridge

PPC Account Manager - Up to £30K + Benefits, ECOM Recruitment Up to £30K, London

Senior Account Exec/Account Manager - awesome agency email and offline marketing / CRM eCRM...., Firehorse Up to £30k + great benefits!, London

Production Lead - Integrated Creative Agency - 40-50k, Source £40000 - £50000 per annum, London

Account Manager, AF Selection £27,500, Manchester

Copywriter, Major Players £30000 - £34000 per annum + Benefits, London

Digital Account Manager, Michael Page Agency £25000 to £30000 per annum, Leeds

Client services manager, Michael Page Agency £30000 to £35000 per annum, Manchester

Account Manager, Major Players £28000 - £32000 per annum, City of London

PR & Communications Manager, Leisure/Events, Blue Skies Marketing Recruitment £34,000 - £36,000, Surrey

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