| | | | This is for everyone - how London 2012 was Tweeted [infographic] | | 14 August 2012, 11:42AM |  A good infographic here from Fiasco Design summing up how Twitter was used throughout the London Olympics, which certainly lived up to their promise as the world’s first social games.
It illustrates how Twitter played such a major role in the London 2012 Olympics from the 10 million who mentioned the opening ceremony, the popularity of Mr Bean and Sir Tim Berners-Lee, the rise of #NBCfail and the millions of mentions of our brilliant Team GB and the athletes.
| | | | Mo Farah becomes an internet meme as he runs and runs | | 14 August 2012, 9:25AM |  Double Team GB Gold medalist Mo Farah is becoming something of an internet sensation.
The 29-year-old Londoner who ran the races of his life to win the 5,000m and the 10,000m at London 2012 already has two memes devoted to his name.
| | | | | | | Smart TVs: making offline as measurable as online? | | 13 August 2012, 10:17AM |  Online advertising, and paid search advertising in particular, has been held up as the ideal for marketing because of its measurability and the level of tracking it offers. Conversely, offline advertising is inherently difficult to track.
| | | | The marketing directors guide to Google+ | | 13 August 2012, 9:54AM |  So, we approach one-year since the introduction of Google+. Inevitably, we have witnessed discussions about the success, or lack of it, of this new social platform.
Many suggest it has triumphed, while others argue that the service equates more to a failure like Buzz than a success, like Gmail for instance. For SEOs though, it doesn't matter.
| | | | How you can rank better on Google [infographic] | | 13 August 2012, 9:39AM |  Some great tips and tricks here in this infographic from BrandYourself taking a look at how you and your company can better rank on Google.
It throws up lots of interesting stats not least of which is that more than one billion names are searched on Google every day and that 94% of people only look at the first page of results.
| | | | Gotye Closes The Loop With YouTube Cover Remix | | 13 August 2012, 6:56AM | Gotye – star of one of the most widely-heard songs of the last year, and one of the most-watched videos in YouTube history (currently a few views away from 300m) – has responded to the sea of cover versions of ‘Somebody That I Used To Know’ on YouTube with his own remix, titled ‘Somebodies: A YouTube Orchestra’. The singer (real name Wally) on his YouTube channel says “Reluctant as I am to add to the mountain of interpretations of Somebody That I Used To Know seemingly taking over their own area of the internet, I couldn’t resist the massive remixability that such a large, varied yet connected bundle of source material offered.”.
| | | | What a difference a week makes - Team GB's social media stats | | 10 August 2012, 1:06PM |  Week two of the London 2012 Olympic Games has seen Team GB surge up to third in the medals table - but it's not the only measure of their success by any stretch. In the second week, the athletes have continued to see their social media profiles soar in line with their successes - with big names such as Chris Hoy and Jessica Ennis experiencing huge growth in their profiles, whilst relative unknowns such as Robbie Grabarz also saw their online profiles boom.
| | | | Twitter confirms Olympic supremacy as Team USA edge out Team GB | | 10 August 2012, 12:20PM |  The total number of tweets for the men's 200m final totalled 780,000 yesterday as Usain Bolt, illustrated wonderfully by The Times today, made Olympic athletics history as the first man to retain both 100 and 200m sprint titles.
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