Tuesday 14 August 2012

Marketing Daily - UK sports set to cash in as brands eye Olympic uplift; plus BlackBerry, Diet Coke, Lynx, and Paddy Power

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Breaking news from Marketing
 
Breaking news from Marketing August 2012
 
Latest News
 
UK sports set to cash in as brands eye Olympic uplift
Matt Chapman and John Reynolds,
14 August 2012
 

Brands looking to exploit a post-Olympics lift in sports participation are primed...

British Olympic Association: looking for sponsors after successful Games (pic: Getty)
 
 
Brands snap up Channel 4 Paralympic ad packages
Nicola Clark,
14 August 2012
 

Brands aiming to capitalise on Olympic fever in the UK are buying...

Paralympics: Channel 4's 'Meet the Superhumans' ad campaign
 
 
Top 10 marketing lessons from the Olympic Games
Nicola Clark,
10 August 2012
 

In the wake of 17 days of British and global sporting achievement,...

Top 10 marketing lessons from the Olympic Games
 
 
The reasons why Seb Coe didn't thank London 2012's sponsors
Noelle McElhatton,
14 August 2012
 

'Oh come on!,' I yelled at the telly, but not to cheer...

The reasons why Seb Coe didn't thank London 2012's sponsors
 
 
BlackBerry European marketing boss departs
Sarah Shearman,
14 August 2012
 

BlackBerry-maker Research in Motion has parted ways with its top European marketer,...

BlackBerry: European marketing boss departs
 
 
Diet Coke prepares 30th anniversary campaign
Loulla-Mae Eleftheriou-Smith,
14 August 2012
 

Diet Coke is putting its 30th birthday at the centre of its...

Diet Coke: campaign will target core female audience
 
 
Unilever seeks Facebook connection with Lynx 'island' giveaway
Loulla-Mae Eleftheriou-Smith,
14 August 2012
 

Unilever is trying to cultivate a more direct connection with Facebook fans...

Lynx: offering consumers the chance to visit Chaos Island
 
 
Paddy Power recruits heavyweight marketing duo
Gemma Charles,
14 August 2012
 

Paddy Power has made a clutch of heavyweight marketing hires, bringing on...

Paddy Powe: Robin Auld joining as brand director
 
 
 
Also in the News
 
Dorothy Perkins signs up Kardashians for new product range
Matthew Chapman,
14 August 2012
 
Churchill launches first pet insurance ad
Sarah Shearman,
14 August 2012
 
 
 
Blogs
 
 
It’s time to play the role of the VC within your digital marketing team
Brand Learning
 

This post is provided by Stephen Ingram, Digital Development Director at Brand Learning ,...

 
 
What can sporting heroes teach us about business?
Fiona McAnena
 

Sir Matthew Pinsent is a very big man, with a big voice, and when he...

 
 
Who Can Answer The Jessica Ennis Question?
Unofficial Partner
 

What's she worth? This question follows every major sporting triumph. Over the past...

 
 
Older, Wiser, Consumer
Jonathan Weeks
 

More attention needs to be paid to the older consumer starting now, as it's not...

 
 
Why do so many people find charity advertising upsetting?
Mark Tomkins, TDA
 

Tom de Castella's latest article on BBC News Magazine is rather revealing. It references a...

 
 
 
 
 
 
Whitepapers
 
 
Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports)
 
As an event organiser, your customer database is the most important tool...
 
 
IBM and Krispy Kreme reveal 5 steps to power personal and lucrative customer connections (Webcast)
 
From email marketing to social media and mobile, the opportunities for r...
 
 
Aug 2012 Forrester Report: Create a unified customer experience across digital touchpoints (Expert Reports)
 
Today's digital landscape is littered with an array of touchpoints and d...
 
 
Brand Management: What's the bottom line? (Expert Reports)
 
So as Barclay’s take a pasting and Samsung gather momentum in Appl...
 
 
Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast)
 
- Fully leverage your Facebook business page and ad products to connect ...
 
 
 
 
Jobs of the Week

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Junior, Middleweight, Senior Designer - ANNUAL REPORTS, Twist Recruitment £50000 - £280000 per annum + great benefits + great work!, London

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Principal UX Strategist, The Little Black Book Agency £80000 per annum, Sydney CBD

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