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Don't miss out on the social tv gold rush | 31 August 2012, 12:20PM | The Olympics may be over for another four years but the impact that social media has had on the business world throughout the two weeks and two days of addictive television will ripple on for a very long time to come.
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Brands need to stay constantly connected with consumer sentiment | 31 August 2012, 10:23AM | For a marketer it is impossible not to be an advocate of social media. It has introduced a revolution in the practice, enabling even the smallest business to hone the tools to reach a vast audience. On a larger scale it has enabled leading brands to develop a global following and build relationships with lucrative markets.
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Twitter introduces ads targeting user's interests as US politicians look to spend big | 31 August 2012, 7:34AM | Twitter is to introduce the ability for advertisers to target users with promoted tweets based on their interests or indications of what they like. It brings a much needed degree of flexibility and additional sophistication to what advertisers are able to do on Twitter and should make it an increasingly attractive proposition to those who have so far only dipped their toe in where Promoted products are concerned.
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A data model for the digital world | 30 August 2012, 2:36PM | The most sophisticated of today’s enterprise marketing organisations should have the basic infrastructure in place to effectively measure the customer journey. As customer information is assembled across multiple communication channels, organisations have discovered that having the full customer journey and understanding it are two entirely different things.
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How has social media impacted on charity comms? | 30 August 2012, 10:03AM | I recently had the opportunity to catch up with Verity Pillinger-Cork, Web and Digital Marketing Manager for RNIB(Royal National Institute of Blind People), to discuss how the charity is using social media to connect with those in need of information and support, and its assortment of stakeholders including carers, fundraisers, sponsors and donors.
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Why I mislike the "digital native" | 30 August 2012, 7:35AM | According to Wikipedia a digital native "is a person who was born during or after the general introduction of digital technology and through interacting with digital technology from an early age, has a greater understanding of its concepts".
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