| Latest news | |  | | | | | Facebook is cracking down on fake 'Likes' on the social network as it aims to prove to brands the value of 'authentic' relationships with its users. | | |  | | | | | Superhuman Saturday in the London 2012 Paralympic Games brought a peak audience of 3.2 million viewers to Channel 4 on Saturday night, behind BBC One's 'Doctor Who' and ITV1's 'Red or Black?'. | | |  | | | | | Vogue.co.uk, the website for Conde Nast's fashion bible, has undergone a complete overhaul for the iPad and iPhone age, with bespoke in-content advertising opportunities that aim to set a new industry benchmark. | | |  | | | | | Havas, the world's sixth-largest advertising group, has reported first half revenue of €829m (£657m), up 8.4% year on year. | | |  | | | | | Coca-Cola is today giving away 500ml bottles of Coke, Diet Coke and Coke, supported by a TV campaign, as part of its sponsorship of the Paralympic Games. | | |  | | | | | EDF Energy is in the process of withdrawing its fixed-price Blue +Price Promise tariff from sale following a surge in demand after a high-profile marketing campaign. | | |  | | | | | Insurance brand Direct Line is overhauling its marketing strategy in favour of a more serious, service-focused approach. | | | | The first night of Channel 4 Paralympics coverage peaked at three million viewers ... more soon
| | Opinion | |  | | | | | The Olympic and Paralympic top sponsors have taken a multi-disciplined approach to their online tie-ins but win few medals for co-ordination across channels, writes David Bowen, partner, Bowen Craggs. | | |  | | | | | Mobile is about more than just display ads, writes Mark Freeman, creative partner, Movement. | | | | | Intelligence | |  | | | | | Is it unethical for shops to work with them and should there be an ad ban altogether, John Tylee asks. | | |  | | | | | Media's 'Goldenballs' aims to turn a brand that's read on the train into one that's consumed on the move. | | | | | | | Latest jobs | | | | | | Account Manager | | Recruiter Owl Live Ltd | | Salary £18,000 - £25,000 DOE | | Location Liverpool | | |  | | |
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