Friday 14 September 2012

Breaking news from Brand Republic - Campaign Viral Chart, News International, Trading places, Sainsbury's, Google Glass

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Latest news
Campaign Viral Chart: Pundit turns metal to top chart
Campaign Viral Chart: Pundit turns metal to top chart
by Ben Hall
14 September 2012, 09:25AM
An American ESPN presenter has turned into a heavy-metal fan to top the most shared video chart this week with 35,872 shares across social media.
News Int's chief unveils 'groundbreaking' print to digital ad conversion
News Int's chief unveils 'groundbreaking' print to digital ad conversion
by Arif Durrani
14 September 2012, 09:45AM
News International's chief executive, Tom Mockridge, has revealed The Times, the Sunday Times and The Sun newspapers are preparing to implement a "groundbreaking" automated system that will convert prints ads into digital iterations.
Trading places: this week's people moves
Trading places: this week's people moves
by Daniel Farey-Jones
14 September 2012, 09:30AM
Sony Europe parts company with senior marketer Ben Moore in a restructure and VCCP welcomes back Michael Lee as executive planning director, in this week's round-up of people moves across advertising, marketing and media.
Sainsbury's commits £1m to help disabled children as part of 2012 legacy
Sainsbury's commits £1m to help disabled children as part of 2012 legacy
by John Reynolds
14 September 2012, 09:17AM
Sainsbury's has today pledged £1m to help improve school sports for disabled children and has extended its sponsorship of the British Paralympic Association to Rio in 2016.
Google Glass hits the catwalk at DVF show
Google Glass hits the catwalk at DVF show
by Sarah Shearman
14 September 2012, 08:30AM
Google has released a video of Google Glass, its vision for a wearable computer, making its fashion debut on the catwalk at designer Diane Von Furstenberg's (DVF) New York Fashion Week show.
Coke Zero hero stars in action packed Bond-themed ad
Coke Zero hero stars in action packed Bond-themed ad
by Loulla-Mae Eleftheriou-Smith
13 September 2012, 04:48PM
Coke Zero is promoting its partnership with 'Skyfall', the latest James Bond film, with a stunt-filled ad that features the Coke Zero "hero" rescuing a girl from three men.
Johnston Press is latest regional publisher to use MediaEquals
Johnston Press is latest regional publisher to use MediaEquals
by John Reynolds
14 September 2012, 08:00AM
Johnston Press is following Northcliffe Media and will begin using online media marketplace MediaEquals, as it aims to simplify its advertising booking process.
EBay unveils 'cleaner, more contemporary and consistent' logo
EBay unveils 'cleaner, more contemporary and consistent' logo
by Sarah Shearman
14 September 2012, 09:54AM
EBay has changed its logo for the first time in its 17-year history as it seeks to move away from being perceived as just an auction site.
Post-Olympic comms job surge could lead to 'flooded market'
Post-Olympic comms job surge could lead to 'flooded market'
by John Owens
14 September 2012, 08:44AM
The jobs market risks being 'flooded' with comms PROs seeking new positions after their Olympics-related work ended.
Opinion
Think BR: Branding the ingredients in the supply chain
Think BR: Branding the ingredients in the supply chain
by Stuart Whitwell
14 September 2012, 08:00AM
No matter where your business is in the supply chain, it pays to invest in building a strong brand, writes Stuart Whitwell, joint managing director, Intangible Business.
Think BR: The shifting value of TV advertising
Think BR: The shifting value of TV advertising
by Simon Cross
14 September 2012, 08:00AM
Viewers are watching more and more TV long after it was first broadcast. Advertisers need to manage their media accordingly, writes Simon Cross, UK practice leader, media, Ebiquity.
Intelligence
London Paralympics 2012: What did we make of it all?
London Paralympics 2012: What did we make of it all?
by Julie Hamshere
14 September 2012, 08:30AM
How did the British pubic perceive and react to the Paralympic Games, asks Julie Hamshere, head of research, Initiative UK.
Huawei takes on Apple
Huawei takes on Apple
by Kim Benjamin
14 September 2012, 08:30AM
Can the Chinese brand's Ascend handset make a dent in the UK market.
Also in the news
Lord Bell to host live Question Time style TV panel
by , 13 September 2012, 01:00PM
Does the Paralympics offer more cut-through than the Olympics? The Marketing Society Forum
by , 14 September 2012, 08:30AM
Thomas Cook confirms Hoban as new marketing director
by Loulla-Mae Eleftheriou-Smith, 13 September 2012, 04:18PM
Latest Blog Entries
Digital Mad Men: Turn on? Or click off?
Ines Nadal, 14 September 2012
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Rachel Brushfield, 14 September 2012
Use inertia to your advantage
Chris Ingram, 13 September 2012
Giving people what they didn't know they didn't want
Ivan Clark, 13 September 2012
What does the future hold for Nokia?
Louise Kennedy, 13 September 2012
ABSOLUT unique
Greg Taylor, 13 September 2012
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