Friday 7 September 2012

Campaign Daily Fix - Auto Trader, Campaign Viral Chart, Syco, PokerStars, Public Enemy, OFT, MAA

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Latest News
Auto Trader launches ad campaign as News Int rival expected
by John Reynolds,
07 September 2012, 08:00AM
Auto Trader launches ad campaign as News Int rival expected
Auto Trader, the used-car title part-owned by the Guardian Media Group (GMG), is launching an ad campaign trumpeting its digital credentials amid an imminent rival from News International.
Campaign Viral Chart: Lager and Angry Birds make the top three
by Ben Hall,
07 September 2012, 08:20AM
Campaign Viral Chart: Lager and Angry Birds make the top three
This week's chart brings several new entries from brands including Samsung, Volkswagen and Angry Birds, and is topped by an Australian beer ad that imagines how bank robbers might go on the run without spilling their pints.
Syco hires Leo Burnett's Carole Davids as creative director
by Sara Kimberley,
07 September 2012, 12:05PM
Syco hires Leo Burnett's Carole Davids as creative director
Syco, the joint venture between Simon Cowell and Sony Music, has poached Carole Davids, Leo Burnett's creative director.
Rafa Nadal stars in PokerStars TV ad
by John Reynolds,
07 September 2012, 12:13PM
Rafa Nadal stars in PokerStars TV ad
PokerStars, the online poker site, is a TV ad, starring Rafa Nadal engrossed in a game of poker on his smartphone as he walks around Barcelona.
Public Enemy adapts C4 ad for Paralympian tribute
by Loulla-Mae Eleftheriou-Smith,
06 September 2012, 11:55AM
Public Enemy adapts C4 ad for Paralympian tribute
Public Enemy, the hip hop group whose music Channel 4 used in its "meet the superhumans" Paralympic Games spot, has paid tribute to the Paralympians by recutting its own music video for the track with footage from the ad.
OFT extends deadline for Aegis-Dentsu deal decision
by Daniel Farey-Jones,
07 September 2012, 10:47AM
OFT extends deadline for Aegis-Dentsu deal decision
The Office of Fair Trading has extended its own deadline for making a decision on whether to refer the acquisition of Aegis by Dentsu to the Competition Commission.
MAA launches Future Leaders mentor scheme
by Loulla-Mae Eleftheriou-Smith,
07 September 2012, 12:15PM
MAA launches Future Leaders mentor scheme
The Marketing Agencies Association (MAA) is launching The Future Leaders Academy, a mentoring programme that aims to groom director-level adland hopefuls into the agency leaders of tomorrow.
Latest Work
Adidas/Foot Locker Europe 'walkies' by Creature of London
07 September 2012, 09:37AM
Adidas/Foot Locker Europe 'walkies' by Creature of London
Snoop Dogg stars in a new spot for Adidas Space Divers, which are exclusive to Foot Locker.
Dairylea 'squigglywigglyness' by BMB
05 September 2012, 04:56PM
Dairylea 'squigglywigglyness' by BMB
Dairylea is launching a TV campaign, by Beattie McGuinness Bungay London, to support its products' new, natural recipe.
Zoopla 'talking houses' by VCCP Blue
05 September 2012, 02:35PM
Zoopla 'talking houses' by VCCP Blue
The website Zoopla has launched a multimillion-pound advertising campaign comprising national TV, radio and print executions by VCCP Blue and Psyop.
Sky Broadband 'Bruce Willis' by WCRS
05 September 2012, 11:57AM
Sky Broadband 'Bruce Willis' by WCRS
Bruce Willis stars in a new ad for Sky Broadband, as BSkyB ramps up the marketing for its internet service in the face of competition from Virgin Media and its YouView partners TalkTalk and BT.
Philips 'the sound of creation' by Tribal DDB Amsterdam
05 September 2012, 11:38AM
Philips 'the sound of creation' by Tribal DDB Amsterdam
Tribal DDB Amsterdam has created a new digital campaign for Philips.
Old Spice 'muscle music' by Wieden & Kennedy Portland
04 September 2012, 03:55PM
Old Spice 'muscle music' by Wieden & Kennedy Portland
Old Spice has released an interactive campaign centred around the brand's new scent, Danger Zone, the "scent of courage".
Also in the News
PCC will not investigate nude Prince Harry photos
by Arif Durrani, 07 September 2012, 11:59AM
Good Housekeeping launches travel website
by Nick Batten, 07 September 2012, 11:40AM
Copyright awareness campaign extends to social media
by Sarah Shearman, 07 September 2012, 11:25AM
Samsung agrees two-year extension to Chelsea shirt deal
by John Reynolds, 07 September 2012, 10:51AM
Blogs
Tara Beard-Knowland Digitally ever after
Tara Beard-Knowland, 06 September 2012, 1:09PM
Christian Schmalzl The mobile internet is here, be ready
Christian Schmalzl, 04 September 2012, 12:09PM
Dave Trott FLATPACK TOYS
Dave Trott, 04 September 2012, 8:09AM
Mark Eaves How really really good telly is killing us.
Mark Eaves, 04 September 2012, 8:09AM
MARTIN BOWLEY The Paralympics â€" Aware it’s there
MARTIN BOWLEY, 03 September 2012, 10:09AM
Steve Henry Various bottoms
Steve Henry, 03 September 2012, 6:09AM
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