Digital AM - Yakult, Vodafone, BT, Coca-Cola, LV=

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Yakult launches digital advertising review by Sara Kimberley 27 September 2012, 08:00AM Yakult is seeking an agency to handle its pan-European digital account. The review is being handled in-house. Vodafone's marketing team believed to be in turmoil by Matthew Chapman 27 September 2012, 10:02AM Clare Sheikh, global brand director at Vodafone, is believed to be exiting the telecoms giant and in the process of seeking legal counsel about alleged "uncomfortable" issues with senior management at the company. BT plans overhaul of pay-TV brand by Maisie McCabe 27 September 2012, 10:30AM BT is reviewing the brand strategy behind the six-year-old BT Vision as it looks to migrate its pay-TV services on to the YouView platform. Dare wins content brief for Coca-Cola by Anne Cassidy 27 September 2012, 11:25AM Dare has won a place on the Coca-Cola roster and landed a digital content creation project for the main brand. Claire Beale: Is death of journalism down to social media? by Claire Beale 27 September 2012, 08:00AM What delight everyone (not involved) has taken in the farrago at MEC this week. A resignation e-mail from one member of staff, painfully critical of a colleague, went viral and global within hours; you can almost smell the sweaty excitement in the Tw... Steak picks up LV= digital marketing by Maisie McCabe 27 September 2012, 10:55AM LV=, the insurance brand, has appointed Steak to the digital marketing account for its general insurance business. PPA Digital Awards: Brand Republic and Dennis win Sales Teams of the Year by Maisie McCabe 27 September 2012, 10:01AM Haymarket's Brand Republic Group and Dennis Publishing's interactive ad sales team scooped business and consumer Advertising Sales Team of the Year respectively at the PPA Digital Awards last night. Russell Davies: It's a shame Apple won't ask Google for some directions by Russell Davies 27 September 2012, 08:00AM You've probably caught all the fuss about the mapping app in iOS 6 - the latest version of the iPhone/iPad software. Top 10: Who are the most engaged UK marketers on LinkedIn? by 27 September 2012, 11:00AM We reveal the marketers leading the way on the professionals' social-networking site Also in the news Publicis' digital focus key to LBi deal by Campaign Staff, 27 September 2012, 08:00AM AIS scoops Vodafone loyalty marketing brief by Sara Kimberley, 27 September 2012, 11:00AM Organix launches media account review by Katherine Levy, 27 September 2012, 10:30AM From the blogs Why the 4G Revolution is big news for marketers Mark Freeman 27 September 2012, 10:45AM Burberry's digital success not a flash in the pan Laura Tan 27 September 2012, 10:13AM Promoted Tweets on mobile are achieving more than 40% in terms of engagement @gordonmacmillan 27 September 2012, 9:21AM Little Black Books James Thornton 27 September 2012, 9:16AM Geek chic Greg Taylor 27 September 2012, 8:44AM Promotion: How do you measure up against your competitors on Facebook? Brand Republic is offering a limited number of bespoke reports, comparing your Facebook page to 2 other pages you choose. 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