Marketing Daily - EE's top marketers discuss 'magnificent' brand launch and 'churlish' rivals; plus Bupa, PepsiCo, Thorntons, and Ladbrokes

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View in web browser View text-only version   Breaking news from Marketing September 2012   Latest News   EE's top marketers discuss 'magnificent' brand launch and 'churlish' rivals Sarah Shearman, 11 September 2012   Steven Day and Spencer McHugh, the duo leading Everything Everywhere's rebrand to...     Bupa marketer Martin George to leave amid restructure Alex Brownsell, 12 September 2012   Bupa's top marketer Martin George is set to leave the health insurance...     PepsiCo's first president to leave after six months in the role Loulla-Mae Eleftheriou-Smith, 12 September 2012   PepsiCo's first president and global marketer, John Compton, is leaving the company...     Thorntons prepares for 2013 brand revamp John Reynolds, 12 September 2012   Thorntons is set to unveil a new brand identity next year after...     Sainsbury's in £2m 'no need to shop around' push Daniel Farey-Jones, 12 September 2012   Sainsbury's is embarking on a fresh £2m awareness push for its Brand...     Unilever puts women at the heart of its Flora pro.activ strategy Loulla-Mae Eleftheriou-Smith, 12 September 2012   Unilever is putting women at the heart of its activity for Flora...     House of Holland opens 'pop up' eBay shop for London Fashion Week Sarah Shearman, 12 September 2012   House of Holland, the fashion label, is running a temporary online sale...     Ladbrokes: although based on a strong strategy, the ad is cliched and potentially irritating Neil Dawson, executive creative director, BETC London, 12 September 2012   Online gambling and dating have exploded over the past five years. I...       Also in the News   Helen Edwards: The shift toward specialist agencies Helen Edwards, 12 September 2012   Uefa mag revamps with increased frequency John Reynolds, 12 September 2012   Sector Insight: champagne and sparkling wine Jane Bainbridge, 12 September 2012   My secret work weapon: Choose a mantra to aim for - an idea you can visualise Paul Trueman, Head of marketing, MasterCard, 12 September 2012       Blogs     Helen Edwards: The shift toward specialist agencies Helen Edwards   Rapier was always an unusual agency. In the mid-90s, it emerged from the world of direct marketing, where its reputation...     The media should take a bow for helping make the Olympics meaningful Paul Frampton   What a fantastic summer of sport we've had in Britain, hosting the Olympic and Paralympic...     What Do You Buy When You Buy Lewis Hamilton? Unofficial Partner   Eddie Jordan thinks Hamilton is on his way to Mercedes . Others that he’ll...     Helen Edwards: Why the NHS brand won’t travel well Helen Edwards   If Danny Boyle’s Olympic paean to the NHS had been conceived to reflect the typical user experience, it would have...     Big opportunities from small packets Jonathan Weeks   Consumer goods companies should look to strategies used in emerging markets to weather the economic...             Whitepapers     Multi-Channel Marketing: Create Deeper Connections With Consumers to Win Loyalty and Drive Profit (Webcast)   Marketers are missing out on revenue as cash falls through the cracks be...     Presenting With Impact: Unlock Your Full Business Value (Webcast)   Many people dread the idea of presenting and as we are increasingly aske...     Online Behavioural Targeting: Using Consumer Perceptions to Protect Your Brand and Boost Engagement (Webcast)   The rapid growth of online behavioural targeting and powerful mobile dev...     Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports)   As an event organiser, your customer database is the most important tool...     Aug 2012 Forrester Report: Create a unified customer experience across digital touchpoints (Expert Reports)   Today's digital landscape is littered with an array of touchpoints and d...         Experienced Marketing Executive, QA Apprenticeships £26k - £30k, Slough, Berkshire Project Manager, Huntsworth Health Competitive, London Marketing Manager - DRINKS, Jarlett de Grouchy £55000 per annum + £5K car + benefits, South East England Senior Brand Manager, Stopgap £45000 - £50000 per annum, South East London Internal Communications Manager, Badenoch & Clark £30000 - £42000 per annum, Leeds Strategic Planner - Digital & Integrated, Dinosaur c. £50k plus package and future, Manchester Account Manager, Kent County Council £41,524 - £48,634, Kent Campaigns & Marketing Officer, Kent County Council £30522 - £36,081, Kent Head of Media - Direct Response and TV, Michael Page Digital £45000 to £55000 per annum, London Customer Engagement Manager, Michael Page Digital £40000 to £45000 per annum, Guildford     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2012 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ►  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ►  February (133) ►  January (140) ▼  2012 (1605) ►  December (89) ►  November (144) ►  October (147) ▼  September (131) The wall > Instagram overtakes Twitter in daily mo... 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