marketing your business online: The Wall > Waitrose didn't screw up with #Waitrosereasons social campaign

Thursday 20 September 2012

The Wall > Waitrose didn't screw up with #Waitrosereasons social campaign

Waitrose didn't screw up with #Waitrosereasons social campaign

20 September 2012, 2:42PM

So was it a success or was a social media fail? Earlier we reported on how Waitrose’s latest foray into social media appeared to have gone awry.

It was hijacked by people making fun of the supermarket’s perceived top end social status on Twitter and Facebook. Launched on Monday the store asked shoppers to compete this tweet: “I shop at Waitrose because…” and add a hashtag.

Removal of Twitter from LinkedIn gives Facebook pages 1000% spike

20 September 2012, 11:09AM

The social web can feel very cluttered and overwhelming. We get too much information, from too many networks, too often. Sometimes by taking information away, we can actually gain more.

So it seems with LinkedIn, the network that now has over 10 million British users. Since removing Twitter syndication, Facebook page referrals from the site have increased by 1000%.

The importance of making video hit social media triggers online

20 September 2012, 9:58AM

For quite some time it's been assumed that, when it comes to online video, the shorter, the better. The starter pistol has been fired on a race to the bottom.

But the Internet Advertising Bureau (IAB, for those who like an abbreviation) conference on online video last week carried quite the opposite message.

Obama team targets youth vote with 'For All' social media campaign

20 September 2012, 8:44AM

In 2008 the message was ‘Hope & Change’. It was a slogan that resonated with the youth of America and now the Barack campaign is hoping it can pull off the same feat again.

Welcome to the Hyper Revolution - how change went digital

19 September 2012, 1:58PM

This video from Opensite.org is well worth a watch. Put together by a team of designers and researcher with the idea to show the reach of social media and how over the past year or so it has help spark revolutions around the world.

Vimeo launches tools for video monetisation

19 September 2012, 1:52PM

Vimeo – the video publishing site of choice for creatives – underwent a complete redesign earlier this year and is continuing to innovate with two new tools which allow video creators to make money from their content.

Facebook can still win the mobile ad war

19 September 2012, 11:50AM

Don’t let Facebook's share price problems fool you: the social media giant is still well-positioned to profit from the next wave of 'context-aware' hyper-local mobile advertising

Given that Facebook has lost almost half its value since its floatation in May, it was no surprise to hear the company's 28 year old founder Mark Zuckerberg expressed his "disappointment".

Five social media trends setting Fashion Week abuzz

19 September 2012, 11:29AM

For years, the girl on the street outstripped the big brands when it came to using social media for fashion.

While stylish snappers' daily Tumblr self-portraits were garnering thousands of fans, creative shoppers were crafting elaborate Pinterest moodboards and bloggers were blagging prime places in the FROW, the fashion houses trailed behind, throwing freebies and show tickets at the grassroots gurus in an attempt to steal a little of their social shine.

Study says more than a quarter of UK journalists "can't work without social media" [infographic]

19 September 2012, 9:16AM

Since its arrival social media has certainly changed the way journalists work, how stories are developed, and how news breaks.

It has had positive effects, without a doubt, but there are also concerns about its effect on productivity and the disruption it can have on working patterns as journalists balance the desire to stay connected with the need to switch off and get down to work.

Twitter unveils new 'more meaningful' profiles

18 September 2012, 2:23PM