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Kellogg's opens first Tweet Shop for Cracker launch | 25 September 2012, 10:54AM | Nice idea here. Kellogg has opened what it is calling the “World’s first Tweet Shop”. It is open today to launch its new range of Special K Cracker Crisps and is located on 13 Meard Street London.
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Myspace shows off slick redesign [VIDEO] | 25 September 2012, 7:07AM | Another year, another ‘new Myspace’ (disclosure – my former employer), but since Specific Media and Justin Timberlake partnered in buying the property from News Corp for $100m in June last year there has been talk of a completely re-thought design built from the ground up, and that’s exactly what this video posted last night suggests.
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How co-producing with the public can create strong social links | 24 September 2012, 10:36AM | Since it is challenging to capture the public's attention in today's saturated online world, it's a marvelous accomplishment for an organization to capture their imagination. Therefore it could be said that creative engagement is the highest level of engagement between an organization and its public. It calls for considered, imaginative responses and results in the production of unique material.
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Social media and sport - can brands play the field right? | 24 September 2012, 8:54AM | The Twenty20 World Cup cricket tournament kicked off this week and it will be, by admission of the International Cricket Council (ICC), the "most socially-networked event in the history of cricket". Given that we've just enjoyed a summer of intense sporting activity too, thanks to the Olympic and Paralympic games, it seems hard to remember a time in which social media and sport were not intrinsically linked to one another.
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The 2012 Social Media Charity Index Top 100 | 24 September 2012, 8:30AM | The 2012 UK Social Charity Index shows that engagement with charities has doubled over the last year, with the top 100 charities now amassing 3.7m followers on Twitter between them, up from 2m last year.
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