Tuesday 25 September 2012

The Wall > David Cameron to join Twitter in time for Party conference

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David Cameron to join Twitter in time for Party conference
25 September 2012, 2:26PM

David Cameron: set to join the world of TwitterThe Prime Minister, David Cameron, is finally set to follow other world leaders, most notably Barack Obama, and join Twitter.

The Telegraph reports that Cameron will join Twitter in time for the Conservative Party Conference, which takes place in Birmingham, in the second week of October.

Twitter CEO reveals plans for interactive tweets and content curration
25 September 2012, 11:55AM

Tweets are set to get a whole lot more useful as CEO Dick Costolo reveals plans for new tools that will allow users to pull out selected tweets and publish them adding to the existing ability to embed single tweets.

Kellogg's opens first Tweet Shop for Cracker launch
25 September 2012, 10:54AM

Kellogg opens a Tweet Shop in Soho for its Special K Cracker Crisp launchNice idea here. Kellogg has opened what it is calling the “World’s first Tweet Shop”.

It is open today to launch its new range of Special K Cracker Crisps and is located on 13 Meard Street London.

Facebook and Pinterest outperform Twitter in driving shopping traffic [infographic]
25 September 2012, 10:02AM

facebook drives more shopping traffic than TwitterThere have been plenty of stories recently indicating that Pinterest drives more traffic to retailers than other social sites.

Not so according to this study that says Facebook generates the lion’s share of shoppers to retail websites.

Chevron launch video competition with $100k prize fund in fight against Aids
25 September 2012, 9:30AM

Chevron CSR campaign - Aids-is-going-lose Chevron have launched a crowdsourced CSR campaign to highlight the continuing fight against AIDs.

The issue is one that the company take personally, given they are based in both San Francisco and other cities around the world in which the disease still holds strong.

Myspace shows off slick redesign [VIDEO]
25 September 2012, 7:07AM

New Myspace Screenshot

Another year, another ‘new Myspace’ (disclosure – my former employer), but since Specific Media and Justin Timberlake partnered in buying the property from News Corp for $100m in June last year there has been talk of a completely re-thought design built from the ground up, and that’s exactly what this video posted last night suggests.

The idea of a £2 broadband tax to save quality newspapers is an idea out of time
24 September 2012, 11:10AM

The Guardian's open journalism as represented by the Three little pigs ad produced by BBHOn the 16th January, 2006, I read a ‘quality’ piece of journalism by David Watkins on the MediaGuardian website.

It was the day of my 40th birthday. It was a piece of ‘quality’ writing – of the kind, I guess, that David Leigh would charge me and my broadband provider £2 a month for – that would turn my world upside down.

How co-producing with the public can create strong social links
24 September 2012, 10:36AM

Since it is challenging to capture the public's attention in today's saturated online world, it's a marvelous accomplishment for an organization to capture their imagination.

Therefore it could be said that creative engagement is the highest level of engagement between an organization and its public. It calls for considered, imaginative responses and results in the production of unique material.

Social media and sport - can brands play the field right?
24 September 2012, 8:54AM

The Twenty20 World Cup cricket tournament kicked off this week and it will be, by admission of the International Cricket Council (ICC), the "most socially-networked event in the history of cricket". Given that we've just enjoyed a summer of intense sporting activity too, thanks to the Olympic and Paralympic games, it seems hard to remember a time in which social media and sport were not intrinsically linked to one another.

The 2012 Social Media Charity Index Top 100
24 September 2012, 8:30AM

Engagement with charities has doubled over the last year, the top 100 now have 3.7m followers on Twitter between themThe 2012 UK Social Charity Index shows that engagement with charities has doubled over the last year, with the top 100 charities now amassing 3.7m followers on Twitter between them, up from 2m last year.

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