Friday 28 September 2012

Breaking news from Brand Republic - Spotify, P&G, Trading places, Facebook, Campaign Viral Chart

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Latest news
Spotify UK boosts ad revenues by £4m
Spotify UK boosts ad revenues by £4m
by Maisie McCabe
27 September 2012, 03:25PM
Advertising revenue at Spotify's UK operation grew 24.2% to £22.4m in 2011, while a big increase in subscription revenue helped the company reduce its operating losses by 92% year on year.
Olympic sponsorship 'changed our mindset', claims P&G man
Olympic sponsorship 'changed our mindset', claims P&G man
by John Reynolds
27 September 2012, 02:38PM
Nathan Homer, Olympics project director at Procter & Gamble (P&G), has claimed the impact of the FMCG giant's sponsorship of London 2012 has been transformational, both within the company and externally.
Trading places: this week's people moves
Trading places: this week's people moves
by Daniel Farey-Jones
28 September 2012, 09:25AM
Katherine Paterson departs from B&Q, while VCCP promotes its managing director Michael Sugden to chief executive of VCCP London, in this week's round-up of people moves across advertising, marketing and media.
Facebook hooks up with Starbucks for physical gifts trial
Facebook hooks up with Starbucks for physical gifts trial
by Matthew Chapman
28 September 2012, 09:52AM
Facebook is gearing up for a push into online retail by running a US trial that allows users to send friends real gifts including Starbucks gift cards, cupcakes and teddy bears.
Campaign Viral Chart: Belgian mindreader fends off Lana Del Rey
Campaign Viral Chart: Belgian mindreader fends off Lana Del Rey
by Ben Hall
28 September 2012, 09:00AM
A hidden-camera ad for Belgian financial federation, Febelfin, in which a squad of internet fraudsters feed a "mind reader" with details from the web to trick his unsuspecting clients has topped the chart this week.
Europe lags behind as global ad spend rises 2.4% in Q2
Europe lags behind as global ad spend rises 2.4% in Q2
by Arif Durrani
28 September 2012, 10:06AM
Global ad spend rose to $139 billion in the second quarter of 2012, a moderate 2.4% gain over Q2 2011, although Europe continues to retract according to Nielsen's quarterly Global AdView Pulse report.
Vodafone replaces Sheikh with former Mini marketer Barbara Haase
Vodafone replaces Sheikh with former Mini marketer Barbara Haase
by Maisie McCabe
27 September 2012, 02:15PM
Vodafone Group has appointed former Mini marketer Barbara Haase as its group brand director, replacing Clare Sheikh who is leaving the company.
OFT sends car insurance problem to Competition Commission
OFT sends car insurance problem to Competition Commission
by Loulla-Mae Eleftheriou-Smith
28 September 2012, 09:20AM
The Office of Fair Trading (OFT) has referred the car insurance market, which includes brands such as Direct Line and Admiral, to the Competition Commission amid concerns that the sector is "not working well enough" for consumers.
Golden Wonder makers call in Bottle for brand fightback
Golden Wonder makers call in Bottle for brand fightback
by John Owens
28 September 2012, 08:53AM
The makers of Golden Wonder crisps have called in Bottle to handle the UK consumer PR activity for crisps and snacks.
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Opinion
Think BR: Do your views count? Defining success in online video
Think BR: Do your views count? Defining success in online video
by Mark Fagan
28 September 2012, 08:30AM
You need to go the long haul to succeed in online video, writes Mark Fagan, head of search and performance media, iProspect.
Claire Beale: Is death of journalism down to social media?
Claire Beale: Is death of journalism down to social media?
by Claire Beale
27 September 2012, 08:00AM
What delight everyone (not involved) has taken in the farrago at MEC this week. A resignation e-mail from one member of staff, painfully critical of a colleague, went viral and global within hours; you can almost smell the sweaty excitement in the Tw...
Intelligence
Top 10: Who are the most engaged UK marketers on LinkedIn?
Top 10: Who are the most engaged UK marketers on LinkedIn?
by
27 September 2012, 11:00AM
We reveal the marketers leading the way on the professionals' social-networking site
The Football League's Richard Heaselgrave: 'Who knows the fans best?'
The Football League's Richard Heaselgrave: 'Who knows the fans best?'
by Alex Brownsell
27 September 2012, 11:00AM
The sports body's chief commercial officer is determined that it should be more proactive in bringing big-name brands to the fans.
Also in the news
Manning Gottlieb OMD lands Prostate Cancer UK business
by Nick Batten, 28 September 2012, 08:51AM
Daily Diary - Bad to worse for MEC
by , 27 September 2012, 01:07PM
Lloyd Evans replaces Teeman as PPA Marketing chairman
by Nick Batten, 27 September 2012, 11:58AM
Latest Blog Entries
Secret diary of an account handler
Charlotte Thornton, 28 September 2012
Think native and get creative
Ines Nadal, 28 September 2012
Lego revs up with Asia-first Shell Ferrari partnership promotion
Chris J Reed, 28 September 2012
Bauer chief Paul Keenan, the modern day Shakespeare?
Arif Durrani, 27 September 2012
Little Black Books
James Thornton, 27 September 2012
Geek chic
Greg Taylor, 27 September 2012
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