Monday, 10 September 2012

Digital AM - Nike, Amazon, Twitter, Royal Caribbean, Carat

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Digital AM
Latest news
Nike loses ASA appeal over Rooney tweet
Nike loses ASA appeal over Rooney tweet
by Daniel Farey-Jones
07 September 2012, 02:10PM
Nike has lost an appeal against the Advertising Standards Authority's decision to ban a tweet by Wayne Rooney because it was not clearly identified as a marketing communication.
Amazon backtracks on Kindle ad opt-out
Amazon backtracks on Kindle ad opt-out
by Sarah Shearman
10 September 2012, 10:35AM
Amazon has reportedly backtracked on its decision to remove the option for users of its ad-supported Kindles to opt out of receiving ads, giving them the chance to do so for $15.
Twitter forecast to beat Facebook's mobile ad revenue in US
Twitter forecast to beat Facebook's mobile ad revenue in US
by Sarah Shearman
07 September 2012, 04:00PM
Twitter will make $130m in mobile advertising revenues in the US this year compared to Facebook's $73m, according to a forecast by eMarketer.
Royal Caribbean goes on digital hire offensive
Royal Caribbean goes on digital hire offensive
by John Reynolds
10 September 2012, 09:25AM
Royal Caribbean, the Norwegian and American cruise line, is bolstering its team with a series of new hires, as ramps up its digital marketing activity.
Carat takes StubHub media business
Carat takes StubHub media business
by Mark Banham
10 September 2012, 11:27AM
Carat has been awarded the media planning and buying account for ticket reseller StubHub, after a pitch against up to three undisclosed media agencies.
SecretSales.com hires ARMignite to handle media
SecretSales.com hires ARMignite to handle media
by Nick Batten
10 September 2012, 11:40AM
ARMignite, the business accelerator division of All Response Media, has been appointed to handle media planning and buying for SecretSales.com, the online private shopping club, without a pitch.
Also in the news
Copyright awareness campaign extends to social media
by Sarah Shearman, 07 September 2012, 11:25AM
Quantcast hires Yahoo agency sales head
by Sarah Shearman, 07 September 2012, 10:30AM
Amazon brings cut-price Kindle Fire tablet to UK
by Sarah Shearman, 07 September 2012, 09:10AM
From the blogs
The Ripple or the Drill?
David Brennan
10 September 2012, 10:05AM
Agency launches first real time Facebook page
Polly Becker
10 September 2012, 9:22AM
We need to rethink how we measure success online
Martin Galvin
10 September 2012, 8:20AM
The rise and fall, and potential rising again, of Jonathan Stead
Bob Willott
07 September 2012, 2:35PM
Ryanair is an analogue brand in a digital world and must change
@gordonmacmillan
07 September 2012, 12:00PM
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