The Wall > Three myths of social media ROI

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Three myths of social media ROI 12 September 2012, 2:54PM Tweet Three major misunderstandings about social media ROI are undermining the use of social media by brands, according to Walter Carl, chief research officer and founder of US-based research firm ChatThreads, who spoke last Friday at Social Media Matters Asia 2012. PRs face challenge for clients to open up website performance data 12 September 2012, 1:11PM Tweet While many PR clients have opened up their website performance data to their agencies, many PRs still struggle to gain access to data which they overwhelmingly agree would help them create more effective campaigns. Which of the London 2012 sponsors won the 'Socialympics'? [infographic] 12 September 2012, 11:46AM Tweet Social media consultancy Sociagility has published a report on the comparative social media performance of the 25 main London 2012 Olympics sponsors that has found those that performed best used social to focus on engagement not just brand awareness. Responsive design should be top of your digital to-do list 12 September 2012, 10:59AM Tweet In June, sales via smartphones and tablets leapt 356% compared to the same month last year, according to a new report by IMRG Capgemini. The total online spend in the UK for June was £6bn, a 13% increase compared to last year. Does the Internet of Things have a home in the UK? 12 September 2012, 9:55AM Tweet There's no current value in switching on your washing machine, monitoring food levels in your fridge or mapping your drive to work. Just like there never used to be any value in idle chit chat, silly photos or sharing water-cooler gossip about the latest cultural sensation. Mark Zuckerberg on Facebook: "we are a mobile company" 12 September 2012, 8:17AM Tweet Mark Zuckerberg made his first public appearance since Facebook’s IPO in May and he said that mobile was fundamental to Facebook’s future and that it would make more there than it would on the desktop. Facebook launches 'Facebook Stories' to highlight innovative uses of the social network 11 September 2012, 2:32PM Tweet It has been a a bad week in the media for Facebook as elements of the press point the finger of blame at the social network following the death of a teenager at a party at the weekend. Others have been asking “Should Facebook pay the police when it's blamed for out-of-control parties?”. Without the sponsors there wouldn't be a social Olympics 11 September 2012, 11:25AM Tweet Despite continuous rumblings of discontent around certain brands reportedly taking over the Games this summer, most people have hopefully realised by now that without the sponsors having invested hundreds of millions of pounds to make the events a success, the Olympics and Paralympics could not have taken place. Research shows Facebook users are the most engaged 11 September 2012, 10:54AM Tweet We may have all been watching the Facebook share price crash of late, but ultimately it’s users are still dedicated to the service. New research by Global Web Index found that Facebook users are the most engaged in their network, as well as it being the largest. 64% of account owners engaged on the network in someway over Q2 2012. From community management to community design: the Brick Lane effect 11 September 2012, 10:13AM Tweet It used to be *simple* in Social Media marketing. 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