| Latest news | |  | | | | | Channel 4 has claimed its coverage of the Paralympics, which reached 37 million people and nearly doubled its average viewing share, has helped change public perception of disability. | | |  | | | | | A timely and succinct press ad from Locog sponsor BT appeared to capture public sentiment today, declaring "London, take a bow". | | |  | | | | | British Airways is to lead a fly-past with the Red Arrows over London today during the Olympics Greatest Team Parade to mark the end of the games. | | |  | | | | | Jonnie Peacock, David Weir and other Team GB Paralympian stars now have mainstream appeal and will attract similar size sponsorship deals to Olympians, but the stars will need to cash in now, according to sponsorships experts. | | |  | | | | | London 2012 sponsors Visa, British Airways, BP and BT are to provide financial support for the Olympic and Paralympic victory parade taking place on September 10. | | |  | | | | | A record Paralympics athletic audience of 6.3 million people tuned in to Channel 4 to watch Team GB's Jonnie Peacock snatch the T44 100 metre crown from Oscar Pistorius last night, according to unofficial overnight figures. | | |  | | | | | Public Enemy, the hip hop group whose music Channel 4 used in its "meet the superhumans" Paralympic Games spot, has paid tribute to the Paralympians by recutting its own music video for the track with footage from the ad. | | |  | | | | | Be prepared to come down with a bump. By the end of this weekend, it'll all be over. | | |  | | | | | As Sarah Storey wins her third gold in the C5 Time Trial Road Cycling Event, Nicola Clark goes behind the scenes to discover how she balances her training with her commercial partnership deals. | | |  | | | | | Superhuman Saturday in the London 2012 Paralympic Games brought a peak audience of 3.2 million viewers to Channel 4 on Saturday night, behind BBC One's 'Doctor Who' and ITV1's 'Red or Black?'. | | | | | Opinion | |  | | | | | In the wake of 17 days of British and global sporting achievement, Nicola Clark highlights top 10 marketing lessons from London's historic Games. | | |  | | | | | Creativity is central to how brands can increase ROI from major events like the Olympics, writes Graham Hodge, head of branded content, LBi. | | |  | | | | | How can we understand the role social media played during the Olympics and what it means for brands, asks Tim Hipperson, chief executive officer, G2 Joshua. | | |  | | | | | Despite the lower-than-expected adspend, London 2012 provided a boost for the outdoor industry and saw some innovative creations, two experts argue. | | | | | Intelligence | |  | | | | | Nikki Crumpton considers the Olympic and Paralympic Games and how McCann Worldgroup helped to create the greatest show on earth. | | |  | | | | | Chime Communications, home to VCCP and sports marketing group CSM, has reported a 47% lift in headline pre-tax profit to £10.9 million for the first six months of the year, boosted by heavy involvement in the London 2012 Olympics and Paralympics Game... | | |  | | | | | Cadbury is planning to mirror its social media Olympic activity with a similar push supporting the Paralympics, after claiming its Olympic sponsorship has won it millions of new social fans. | | |  | | | | | Whether you prefer the Glorious Games or the Friendly Games, the first stage of London 2012 has passed in style, and some in the British media have played a blinder. Media Week recognises those who have had a particularly good Olympics. | | |  | | | | | An Olympic Games has no shortage of potential reputational crises. High up that list is the perception of half-empty stadia. | | | | | | | Latest jobs | | | Account Manager | | Recruiter Owl Live Ltd | | Salary £18,000 - £25,000 DOE | | Location Liverpool | | | | |  | | |
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