| Latest News | | | | | John Lewis has just unveiled its latest ad, 'the other half' by Adam&Eve/DDB. | | | | | | Google has released a video of Google Glass, its vision for a wearable computer, making its fashion debut on the catwalk at designer Diane Von Furstenberg's (DVF) New York Fashion Week show. | | | | | | An American ESPN presenter has turned into a heavy-metal fan to top the most shared video chart this week with 35,872 shares across social media. | | | | | | The Scottish Government has launched a breast cancer awareness campaign, as part of its £30m Detect Cancer Early drive. | | | | | | The National Trust is sending out what appears to be a DVD of a period drama in the first direct mail campaign by Lida since winning the account in June. | | | | | | Coke Zero is promoting its partnership with 'Skyfall', the latest James Bond film, with a stunt-filled ad that features the Coke Zero "hero" rescuing a girl from three men. | | | Latest Work | | | | | The new commercial focuses on its "never knowingly undersold" commitment and features a cover version of the INXS track Never Tear Us Apart, re-recorded by Paloma Faith. | | | | | | BSkyB's betting arm, Sky Bet, is launching a new integrated brand campaign created by WCRS. | | | | | | The campaign, which breaks this week, is spearheaded by a 40-second TV spot, which tells the story of Loretta, who suffers an accident at work and sees for herself the remarkable effect of Claims Direct. | | | | | | Mother NY is launching its first campaign for Optimum. | | | | | | | |
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