Friday 14 September 2012

Campaign Daily Fix - New John Lewis ad, Google Glass, Campaign Viral Chart, The Scottish Government, The National Trust, Coke Zero

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Latest News
John Lewis' 'the other half' ad unveiled
by Sara Kimberley,
14 September 2012, 11:58AM
John Lewis' 'the other half' ad unveiled
John Lewis has just unveiled its latest ad, 'the other half' by Adam&Eve/DDB.
Google Glass hits the catwalk at DVF show
by Sarah Shearman,
14 September 2012, 08:30AM
Google Glass hits the catwalk at DVF show
Google has released a video of Google Glass, its vision for a wearable computer, making its fashion debut on the catwalk at designer Diane Von Furstenberg's (DVF) New York Fashion Week show.
Campaign Viral Chart: Pundit turns metal to top chart
by Ben Hall,
14 September 2012, 09:25AM
Campaign Viral Chart: Pundit turns metal to top chart
An American ESPN presenter has turned into a heavy-metal fan to top the most shared video chart this week with 35,872 shares across social media.
The Scottish Government unveils breast cancer campaign
by Sara Kimberley,
14 September 2012, 10:09AM
The Scottish Government unveils breast cancer campaign
The Scottish Government has launched a breast cancer awareness campaign, as part of its £30m Detect Cancer Early drive.
National Trust launches 'period drama' direct campaign
by Daniel Farey-Jones,
14 September 2012, 11:00AM
National Trust launches 'period drama' direct campaign
The National Trust is sending out what appears to be a DVD of a period drama in the first direct mail campaign by Lida since winning the account in June.
Coke Zero hero stars in action packed Bond-themed ad
by Loulla-Mae Eleftheriou-Smith,
13 September 2012, 04:48PM
Coke Zero hero stars in action packed Bond-themed ad
Coke Zero is promoting its partnership with 'Skyfall', the latest James Bond film, with a stunt-filled ad that features the Coke Zero "hero" rescuing a girl from three men.
Latest Work
John Lewis 'the other half' by Adam & Eve/DDB
14 September 2012, 12:06PM
John Lewis 'the other half' by Adam & Eve/DDB
The new commercial focuses on its "never knowingly undersold" commitment and features a cover version of the INXS track Never Tear Us Apart, re-recorded by Paloma Faith.
Sky Bet 'nothing's certain, that's why it's exciting' by WCRS
14 September 2012, 09:02AM
Sky Bet 'nothing's certain, that's why it's exciting' by WCRS
BSkyB's betting arm, Sky Bet, is launching a new integrated brand campaign created by WCRS.
Claims Direct 'the remarkable effect' by Now
12 September 2012, 10:52AM
Claims Direct 'the remarkable effect' by Now
The campaign, which breaks this week, is spearheaded by a 40-second TV spot, which tells the story of Loretta, who suffers an accident at work and sees for herself the remarkable effect of Claims Direct.
Optimum 'branding' by Mother NY
10 September 2012, 04:40PM
Optimum 'branding' by Mother NY
Mother NY is launching its first campaign for Optimum.
Also in the News
Sky strikes wide-ranging deal with Channel 4
by John Reynolds, 14 September 2012, 11:53AM
M&S gets real in risky marketing U-turn
by Andy Nairn, chief strategic officer, Dare, 14 September 2012, 11:00AM
Government marketing: Decoding the coalition's new strategy
by Gemma Charles, 14 September 2012, 11:00AM
IPC Media's Cathy Neale passes away
by Nick Batten, 14 September 2012, 10:43AM
EBay unveils 'cleaner, more contemporary and consistent' logo
by Sarah Shearman, 14 September 2012, 09:54AM
Blogs
Ines Nadal Digital Mad Men: Turn on? Or click off?
Ines Nadal, 14 September 2012, 9:09AM
Chris Ingram Use inertia to your advantage
Chris Ingram, 13 September 2012, 2:09PM
Andy Nairn Lessons from the Ad of the Year
Andy Nairn, 12 September 2012, 1:09PM
Dave Trott COMPLICATED SEEMS CLEVER TO STUPID PEOPLE
Dave Trott, 11 September 2012, 8:09AM
Tara Beard-Knowland Catvertising
Tara Beard-Knowland, 11 September 2012, 7:09AM
Tara Beard-Knowland Digitally ever after
Tara Beard-Knowland, 06 September 2012, 1:09PM
More Blogs
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