Friday, 28 September 2012

Marketing Daily - Olympic sponsorship 'changed our mindset', says P&G man; plus Facebook, Will Harris, Branded content and Matthew Pinsent

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Breaking news from Marketing
 
Breaking news from Marketing September 2012
 
Latest News
 
Olympic sponsorship 'changed our mindset', claims P&G man
John Reynolds,
27 September 2012
 

Nathan Homer, Olympics project director at Procter & Gamble (P&G), has claimed...

2012 Games: key sponsors reveal the benefts gained from their inolvement
 
 
Facebook hooks up with Starbucks for physical gifts trial
Matthew Chapman,
28 September 2012
 

Facebook is gearing up for a push into online retail by running...

Facebook: embarks on online retail trial in the US
 
 
Will Harris: Get the agency set-up you always yearned for
Will Harris,
28 September 2012
 

When your struggling agency suddenly acknowledges that your business is its most...

Will Harris: Get the agency set-up you always yearned for
 
 
Branded content: beyond the app
Suzy Bashford,
28 September 2012
 

Many experts argue that marketers have too great a tendency to view...

Branded content: beyond the app
 
 
OFT sends car insurance problem to Competition Commission
Loulla-Mae Eleftheriou-Smith,
28 September 2012
 

The Office of Fair Trading (OFT) has referred the car insurance market,...

Direct Line: among brands in car insurance market
 
 
Pinsent questions sponsorship potential of Paralympians
John Reynolds,
28 September 2012
 

Sir Matthew Pinsent, the four-time Olympic gold medal winner, believes the road...

Mathew Pinsent: four-time Olympic gold medal rower
 
 
Which cider brand is most prominent online? Brand barometer
Gemma Charles,
28 September 2012
 

Strongbow is the most prominent, with Kopparberg in second place.

Strongbow: highest share of voice
 
 
Promotion: How do you measure up against your competitors on Facebook?
Brand Republic is offering a limited number of bespoke reports, comparing your Facebook page to 2 other pages you choose. Find out how you’re performing against your competitors here.
 
 
Blogs
 
 
When being Meaningful can save you from social meltdown (or from being smacked in the face with a shovel).
Paul Frampton
 

Who or what would you like to hit in the face with a Shovel? Here...

 
 
Are agencies behaving badly?
Chris Barraclough
 

A couple of things have happened recently that might appear to put agencies in a bad light. Firstly, we...

 
 
Helen Edwards: ‘Know your brand’ is a neat winning formula
Helen Edwards
 

As you read that John Lewis Partnership has broken through the economic gloom with a 60% profit hike, you find...

 
 
Why Tesco should open up its Talking Shop
Chris Barraclough
 

Marketing Magazine revealed this week that Philip Clarke, its CEO, is kicking off a blog called “Talking Shop”. Sainsbury’s already...

 
 
Helen Edwards: How to overcome ‘reason-blockers’
Helen Edwards
 

Now that so many marketing teams take what is laughably termed a ‘consensus approach’ to major brand decisions, everyone needs...

 
 
 
 
 
 
Whitepapers
 
 
Transforming The Mobile User Experience: A True Story (Webcast)
 
Over the last year, the number of people visiting the British Red Cross ...
 
 
Digital Behavioural Data... What's Worth Analysing And How Could It Lift Sales? (Webcast)
 
- With so many customer touchpoints online, understand where to start in...
 
 
Multi-Channel Marketing: Create Deeper Connections With Consumers to Win Loyalty and Drive Profit (Webcast)
 
Marketers are missing out on revenue as cash falls through the cracks be...
 
 
Event Organisers: What the London Olympics Can Teach us About Event Promotion (Expert Reports)
 
The London 2012 Olympic Games have come and gone and it’s time to ...
 
 
Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports)
 
As an event organiser, your customer database is the most important tool...
 
 
 
 
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