Marketing Daily - John Lewis unveils new 'The Other Half' TV ad; plus Nintendo, M&S, Huawei, and Sainsbury's

Having trouble viewing this? View in web browser View text-only version   Breaking news from Marketing September 2012   Latest News   John Lewis' 'the other half' ad unveiled Sara Kimberley, 14 September 2012   John Lewis has just unveiled its latest ad, 'the other half' by...     Government marketing: Decoding the coalition's new strategy Gemma Charles, 14 September 2012   The government's first annual marketing strategy outlines the make-up of marketing 'hubs',...     Nintendo's new Wii U console hits UK stores in November Sarah Shearman, 14 September 2012   Nintendo's new second-screen gaming console, the Wii U, is to go on...     M&S gets real in risky marketing U-turn Andy Nairn, chief strategic officer, Dare, 14 September 2012   As Marks & Spencer unveils its latest campaign, ditching stars from its...     Huawei takes on Apple Kim Benjamin, 14 September 2012   Can the Chinese brand's Ascend handset make a dent in the UK...     Sainsbury's commits £1m to help disabled children as part of 2012 legacy John Reynolds, 14 September 2012   Sainsbury's has today pledged £1m to help improve school sports for disabled...     Publish or perish: how newsprint and digital platforms must work together George Nimeh, 14 September 2012   It's tough being in print in an ever-more digital world. At the...     Guru: Making marketing a strategy leader 14 September 2012   Frustration at leading a marketing department that is sidelined in the general...       Also in the News   Bauer chief 'very disappointed' at topless Kate photos in Closer Arif Durrani, 14 September 2012   London 2012 success 'will encourage visits to UK' Loulla-Mae Eleftheriou-Smith, 14 September 2012   Which energy brand is most prominent online? Brand barometer Gemma Charles, 14 September 2012       Blogs     Helen Edwards: The shift toward specialist agencies Helen Edwards   Rapier was always an unusual agency. In the mid-90s, it emerged from the world of direct marketing, where its reputation...     The media should take a bow for helping make the Olympics meaningful Paul Frampton   What a fantastic summer of sport we've had in Britain, hosting the Olympic and Paralympic...     What Do You Buy When You Buy Lewis Hamilton? Unofficial Partner   Eddie Jordan thinks Hamilton is on his way to Mercedes . Others that he’ll...     Helen Edwards: Why the NHS brand won’t travel well Helen Edwards   If Danny Boyle’s Olympic paean to the NHS had been conceived to reflect the typical user experience, it would have...     Big opportunities from small packets Jonathan Weeks   Consumer goods companies should look to strategies used in emerging markets to weather the economic...             Whitepapers     Digital Behavioural Data... What's Worth Analysing And How Could It Lift Sales? (Webcast)   - With so many customer touchpoints online, understand where to start in...     Multi-Channel Marketing: Create Deeper Connections With Consumers to Win Loyalty and Drive Profit (Webcast)   Marketers are missing out on revenue as cash falls through the cracks be...     Presenting With Impact: Unlock Your Full Business Value (Webcast)   Many people dread the idea of presenting and as we are increasingly aske...     Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports)   As an event organiser, your customer database is the most important tool...     Aug 2012 Forrester Report: Create a unified customer experience across digital touchpoints (Expert Reports)   Today's digital landscape is littered with an array of touchpoints and d...         Experienced Marketing Executive, QA Apprenticeships £26k - £30k, Slough, Berkshire Project Manager, Huntsworth Health Competitive, London Marketing Manager - DRINKS, Jarlett de Grouchy £55000 per annum + £5K car + benefits, South East England Senior Brand Manager, Stopgap £45000 - £50000 per annum, South East London Internal Communications Manager, Badenoch & Clark £30000 - £42000 per annum, Leeds Strategic Planner - Digital & Integrated, Dinosaur c. £50k plus package and future, Manchester Online Marketing Executive, Michael Page Digital £20000 to £25000 per annum, London Online Content Executive, Michael Page Digital £22000 to £25000 per annum, London Online Marketing Analyst, Michael Page Agency £28000 to £30000 per annum, Cheshire Digital Account Director, Zebra People £45000 - £50000 per annum + Benefits, Edinburgh     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2012 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ►  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ►  February (133) ►  January (140) ▼  2012 (1605) ►  December (89) ►  November (144) ►  October (147) ▼  September (131) The wall > Instagram overtakes Twitter in daily mo... Marketing Daily - Olympic sponsorship 'changed our... Media AM - Europe lags as global ad spend rises 2.... Campaign Daily Fix - Prostate Cancer, Campaign Vir... Digital AM - Facebook, Campaign Viral Chart, Spoti... Breaking news from Brand Republic - Spotify, P&G, ... The Wall > Promoted Tweets on mobile are achieving... Data & Direct Bulletin from Brand Republic - Co-op... Marketing Daily - More turmoil at Vodafone as it r... Global Bulletin from Brand Republic - Vodafone, Al... Media AM - Bauer Media repeats Global Radio concer... Campaign Daily Fix - Carling, Toblerone, Smart, Ya... Digital AM - Yakult, Vodafone, BT, Coca-Cola, LV= Breaking news from Brand Republic - Carling, Vodaf... The Wall > The unstoppable resignation letter sent... Marketing Daily - Morrisons' flagship Kiddicare st... Campaign Daily Fix - MEC, Southern Comfort, Barnar... Digital AM - Special K, Domino's, Barnardo's, W&K ... Media AM - Bauer and N&S slam Hello's repositionin... Breaking news from Brand Republic - Rustler, Jamie... The Wall > David Cameron to join Twitter in time f... Campaign Daily Fix - Giffgaff, Special K Tweet sho... Media AM - Jeremy Darroch makes £7.2m, Time Out at... Marketing Daily - eBay seeks 'female-friendly' bra... Digital AM - Apple, Honda, Microsoft, Samsung, Mum... Breaking news from Brand Republic - Microsoft, mar... The Wall > The idea of a £2 broadband tax to save ... Marketing Daily - Apple named coolest brand of 201... Media AM - Archant ends 30-year deal with Clackson... Campaign Daily Fix - M&C Saatchi, Aegis-Dentsu, Ap... Digital AM - Facebook, CoolBrands 2012, Waitrose, ... Breaking news from Brand Republic - Cool Brands, X... Global - Dentsu-Aegis, Apple, Publicis Groupe, LBi... The Wall > Social media is finished Marketing Daily - Alan Mitchell: Consumer service ... Campaign Daily Fix - Publicis Group, YouView, Tony... Digital AM - YouView, LBi, Albion, Campaign Viral ... Media AM - Publicis buys LBi for £333m, YouView br... Breaking news from Brand Republic - LBi, Samsung, ... Data & Direct Bulletin from Brand Republic - Sains... The Wall > Waitrose didn't screw up with #Waitrose... Marketing Daily - EDF Energy's marketing boss on b... Digital AM - Waitrose, Google, Samsung, Mindshare, EE Campaign Daily Fix - Bacardi, Mr President, Applet... Media AM - Michaelides and Bednash leave Mindshare... Breaking news from Brand Republic - Bacardi, BSkyB... The Wall > Five social media trends setting Fashio... Marketing Daily - Tesco boss Clarke starts blog to... Digital AM - Twitter, ShortList, Facebook, Isobar,... Campaign Daily Fix - D&AD, Isobar, Ryanair, Pfizer... Media AM - Adam Freeman leaves The Guardian, Twitt... Breaking news from Brand Republic - Facebook, D&AD... The Wall > Twitter unveils apps for Android, iPhon... Campaign Daily Fix - Naked Communications, Benetto... Digital AM - Nestle, Google, Tesco, IPC Connect, MTV Media AM - Irish Daily Star editor suspended over ... Marketing Daily - Tesco nears 'dream' of 3D ecomme... Breaking news from Brand Republic - Tesco, Nike, R... The Wall > Troll food: SEO is still not dead Marketing Daily - VisitBritain marketing director ... Campaign Daily Fix - Government pensions campaign,... Media AM - Jonathan Gillespie leaves GMG Radio, X ... Digital AM - P&G, O2, IAB In Demand conference, Sh... Breaking news from Brand Republic - Shazam, Irish ... Media PM - Bauer chief 'disappointed' over topless... The Wall > User Generated Content - a digital dial... Marketing Daily - John Lewis unveils new 'The Othe... Global Bulletin from Brand Republic - VisitBritain... Digital AM - eBay, News International, Campaign Vi... Campaign Daily Fix - New John Lewis ad, Google Gla... Media AM - News Int's chief unveils print to digit... Breaking news from Brand Republic - Campaign Viral... The Wall > The Observer to be available on iPad fr... Data & Direct Bulletin from Brand Republic - Barcl... Marketing Daily - Groupon UK MD Roy Blanga reveals... Media AM - ABF calls £21m media review, News Corp,... Campaign Daily Fix - Associated British Foods, Bar... Digital AM - Apple iPhone 5, Microsoft, Twitter, S... Breaking news from Brand Republic - Apple iPhone 5... The Wall > Three myths of social media ROI Marketing Daily - EE's top marketers discuss 'magn... Campaign Daily Fix - Fast Track, Rugby Football Le... Digital AM - Facebook, NME, The Sun, Microsoft, Sp... Media AM - Facebook UK on the hunt for first MD, N... Breaking news from Brand Republic - EE, The Sun, N... The Wall > Facebook launches 'Facebook Stories' to... Digital AM - Everything Everywhere, Marie Claire, ... Campaign Daily Fix - Guardian Media Group, NHS, Da... Media AM - Nigel Morris appointed to GMG board, Ma... Marketing Daily - Everything Everywhere changes na... Breaking news from Brand Republic - Everything Eve... The Wall > How brands grew on Facebook during the ... Marketing Daily - VisitBritain kicks off post-Lond... Campaign Daily Fix - BT, Cravendale, Gyro, Cancer ... Media AM - C4 Paralympics close with 7.7m, Carat w... Digital AM - Nike, Amazon, Twitter, Royal Caribbea... Brand Republic congratulates all involved in Londo... The Wall > Ryanair is an analogue brand in a digit... Marketing Daily - Former Unilever CMO Simon Clift ... Global Bulletin from Brand Republic - Public Enemy... ►  August (143) ►  July (132) ►  June (128) ►  May (143) ►  April (122) ►  March (142) ►  February (143) ►  January (141) ►  2011 (1811) ►  December (101) ►  November (169) ►  October (160) ►  September (158) ►  August (154) ►  July (159) ►  June (166) ►  May (147) ►  April (132) ►  March (174) ►  February (150) ►  January (141) ►  2010 (1415) ►  December (107) ►  November (166) ►  October (161) ►  September (163) ►  August (156) ►  July (162) ►  June (148) ►  May (136) ►  April (140) ►  March (76) About Me marketing your business online View my complete profile