Marketing Daily - EDF Energy's marketing boss on brand love, Zingy and being outgunned by rivals; plus EE, Samsung, Waitrose, and Starbucks

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View in web browser View text-only version   Breaking news from Marketing September 2012   Latest News   EDF Energy's Martin Stead on brand love, Zingy and being outgunned by rivals Matthew Chapman, 20 September 2012   The energy supplier's marketing director wants to instil love and two-way loyalty...     Video: EDF on why it's simple to become a loved energy brand Georgina Brazier, 20 September 2012   Martin Stead, marketing director at EDF Energy, says that the biggest challenge...     EE aims to cash in on 4G advantage 20 September 2012   EE, formerly Everything Everywhere, will roll out 4G ahead of its competitors,...     Samsung mocks iPhone 5 customers with satirical campaign Matthew Chapman, 20 September 2012   Samsung has launched a blistering attack on iPhone 5 customers in its...     Waitrose Twitter campaign hijacked by 'upper class' jibes Matthew Chapman, 20 September 2012   Waitrose has seen its latest foray into social media hijacked by people...     Turn off, don't tune in, drop out Nicola Clark, 20 September 2012   The smartphone has fast become indispensable to many consumers, but the value...     Arif Durrani: Sports marketing specialists cash in on London 2012 Arif Durrani, 20 September 2012   London 2012 might not have offered any relief for Britain's ailing high...     Starbucks to start selling domestic coffee machines John Reynolds, 20 September 2012   Starbucks has today (20 September) confirmed the launch of its first entry...     Nominate your tip for Next Generation future marketing star Staff, 18 September 2012   Marketing is asking for your help to shine a light on tomorrow's...     Champions of Design: Aveda Staff, 19 September 2012   The environmentally friendly haircare brand has enjoyed a startling rise since it...       Also in the News   Plusnet readies fibre broadband push Sarah Shearman, 20 September 2012   Furlong is top marketer at Europcar as Kempston moves to Travelodge Loulla-Mae Eleftheriou-Smith, 20 September 2012   Sainsbury's launches advertising joint venture with Nectar partner Matthew Chapman, 20 September 2012       Blogs     Why Tesco should open up its Talking Shop Chris Barraclough   Marketing Magazine revealed this week that Philip Clarke, its CEO, is kicking off a blog called “Talking Shop”. Sainsbury’s already...     Helen Edwards: How to overcome ‘reason-blockers’ Helen Edwards   Now that so many marketing teams take what is laughably termed a ‘consensus approach’ to major brand decisions, everyone needs...     Data is the latest fashion â€" but what’s your personal style? Brand Learning   This post is provided by Linda Miller, Marketing Excellence Director at Brand Learning , global...     Helen Edwards: The shift toward specialist agencies Helen Edwards   Rapier was always an unusual agency. In the mid-90s, it emerged from the world of direct marketing, where its reputation...     The media should take a bow for helping make the Olympics meaningful Paul Frampton   What a fantastic summer of sport we've had in Britain, hosting the Olympic and Paralympic...             Whitepapers     Digital Behavioural Data... What's Worth Analysing And How Could It Lift Sales? (Webcast)   - With so many customer touchpoints online, understand where to start in...     Multi-Channel Marketing: Create Deeper Connections With Consumers to Win Loyalty and Drive Profit (Webcast)   Marketers are missing out on revenue as cash falls through the cracks be...     Presenting With Impact: Unlock Your Full Business Value (Webcast)   Many people dread the idea of presenting and as we are increasingly aske...     Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports)   As an event organiser, your customer database is the most important tool...     Aug 2012 Forrester Report: Create a unified customer experience across digital touchpoints (Expert Reports)   Today's digital landscape is littered with an array of touchpoints and d...         Experienced Marketing Executive, QA Apprenticeships £26k - £30k, Slough, Berkshire Strategic Planner - Digital & Integrated, Dinosaur c. £50k plus package and future, Manchester Project Manager, Huntsworth Health Competitive, London Marketing Manager - DRINKS, Jarlett de Grouchy £55000 per annum + £5K car + benefits, South East England Senior Brand Manager, Stopgap £45000 - £50000 per annum, South East London Internal Communications Manager, Badenoch & Clark £30000 - £42000 per annum, Leeds Acquisitions Promotions Specialist £27k + £3k, Propel £25000 - £27000 per annum + £27k + £3k bonus, London Freelance Account Manager [Sales Promotion / Shopper] - Central London Agency - c£180 / day, Fill Recruitment Ltd to £180 / day, W1 Social Media Analyst - Client side, Propel £30000 - £32000 per annum + £30-32k + bonus, Stoke on Trent Brand Director - Online, Michael Page Digital £80000 to £95000 per annum, London     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2012 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ►  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ►  February (133) ►  January (140) ▼  2012 (1605) ►  December (89) ►  November (144) ►  October (147) ▼  September (131) The wall > Instagram overtakes Twitter in daily mo... 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