Wednesday, 26 September 2012

Marketing Daily - Morrisons' flagship Kiddicare store opens; plus Philips and Jamie Oliver, Marketing salary survey, Helen Edwards and Burberry

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Breaking news from Marketing
 
Breaking news from Marketing September 2012
 
Latest News
 
Morrisons' flagship Kiddicare store opens in Nottingham
Matthew Chapman,
26 September 2012
 

Morrisons has launched its flagship Kiddicare store in Nottingham today (26 September)...

Kiddicare: opens in Nottingham
 
 
Philips and Jamie Oliver team up for HomeCooker launch
Matthew Chapman,
26 September 2012
 

Philips has brought in Jamie Oliver to front a campaign for its...

Jamie Oliver: fronts HomeCooker launch
 
 
Marketing salary survey 2012: are you being paid enough?
Jane Simms,
26 September 2012
 

While economic uncertainty continues to dog the business environment, this year's Marketing...

Marketing salary survey 2012: are you being paid enough?
 
 
Burberry in the trenches as stock price plummets
Kim Benjamin,
26 September 2012
 

Did the stock market overreact to a slide in sales, asks Kim...

Burberry: stock plummeted
 
 
Helen Edwards: 'Know your brand' is a neat winning formula
Helen Edwards,
26 September 2012
 

The recent achievements of John Lewis and Greggs illustrate the importance of...

Helen Edwards: 'Know your brand' is a neat winning formula
 
 
B&Q marketing director Paterson resigns 'for personal reasons'
Matthew Chapman,
25 September 2012
 

Katherine Paterson, marketing director at B&Q, has resigned this morning (25 September),...

Katherine Paterson: resigns as marketing director for B&Q
 
 
Five take outs from the CIM marketer salary survey 2012
Noelle McElhatton,
25 September 2012
 

With the 2013 planning season in full swing, marketing chiefs and their...

Five take outs from the CIM marketer salary survey 2012
 
 
 
Also in the News
 
Domino's flags up soaring mobile sales
John Reynolds,
26 September 2012
 
 
 
Blogs
 
 
When being Meaningful can save you from social meltdown (or from being smacked in the face with a shovel).
Paul Frampton
 

Who or what would you like to hit in the face with a Shovel? Here...

 
 
Are agencies behaving badly?
Chris Barraclough
 

A couple of things have happened recently that might appear to put agencies in a bad light. Firstly, we...

 
 
Helen Edwards: ‘Know your brand’ is a neat winning formula
Helen Edwards
 

As you read that John Lewis Partnership has broken through the economic gloom with a 60% profit hike, you find...

 
 
Why Tesco should open up its Talking Shop
Chris Barraclough
 

Marketing Magazine revealed this week that Philip Clarke, its CEO, is kicking off a blog called “Talking Shop”. Sainsbury’s already...

 
 
Helen Edwards: How to overcome ‘reason-blockers’
Helen Edwards
 

Now that so many marketing teams take what is laughably termed a ‘consensus approach’ to major brand decisions, everyone needs...

 
 
 
 
 
 
Whitepapers
 
 
Transforming The Mobile User Experience: A True Story (Webcast)
 
Over the last year, the number of people visiting the British Red Cross ...
 
 
Digital Behavioural Data... What's Worth Analysing And How Could It Lift Sales? (Webcast)
 
- With so many customer touchpoints online, understand where to start in...
 
 
Multi-Channel Marketing: Create Deeper Connections With Consumers to Win Loyalty and Drive Profit (Webcast)
 
Marketers are missing out on revenue as cash falls through the cracks be...
 
 
Event Organisers: What the London Olympics Can Teach us About Event Promotion (Expert Reports)
 
The London 2012 Olympic Games have come and gone and it’s time to ...
 
 
Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports)
 
As an event organiser, your customer database is the most important tool...
 
 
 
 
Jobs of the Week

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Digital Marketing Manager, Jarlett de Grouchy £65000 - £72000 per annum + 40% BONUS, West London

Freelance Account Director, Gemini Search £200 - £250 per day, City of London

Director of Strategy - London - £150,000, Dynamic New Alliances £150,000, London

Head of Marketing - Online Travel, GoodEgg Digital Circa £50k base plus significant bonus and benefits, Central London

Media Planner / Media Buyer / Media Analyst - (Ad Agency) - London, Guru Careers £30-35k + Benefits, Soho, London (W1T)

eCommerce Manager, Michael Page Digital £45000 to £50000 per annum, London

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Account Director, Blue Skies Marketing Recruitment £40000 to £45000 per annum, Bristol Avon

Account Executive, Michael Page Agency £16000 to £18000 per annum, Leeds

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