Friday, 21 September 2012

Digital AM - YouView, LBi, Albion, Campaign Viral Chart, MailOnline

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Digital AM
Latest news
YouView to break £10m campaign starring Daleks and Gary Barlow
YouView to break £10m campaign starring Daleks and Gary Barlow
by Matthew Chapman
21 September 2012, 11:06AM
YouView, the internet TV joint venture, is this weekend kicking off a £10m campaign starring Daleks, Frank Gallagher from 'Shameless', Gary Barlow and Noddy, in its first major advertising drive.
Maurice Levy's Publicis Groupe buys LBi for £333m
Maurice Levy's Publicis Groupe buys LBi for £333m
by Arif Durrani
20 September 2012, 08:53PM
Publicis Groupe has reached an agreement to buy digital specialist LBi for €416m (£333m) in a deal that has "unanimous support" from the management board of LBi.
Albion's Plackett, Potter and Henry celebrate the first 10 years
Albion's Plackett, Potter and Henry celebrate the first 10 years
by Arif Durrani and Maisie McCabe
21 September 2012, 08:30AM
Albion, one of the defining digital shops to emerge from the dotcom collapse, celebrates its first decade this week, and we talk to three influential executives past and present to find out what it means to them.
Campaign Viral Chart: Samsung takes two top spots with Apple spoof
Campaign Viral Chart: Samsung takes two top spots with Apple spoof
by Ben Hall
21 September 2012, 08:35AM
Two ads for Samsung sit atop the viral chart this week, with one poking fun at today's US launch of the iPhone 5 and Apple's 'superfan' following.
MailOnline smashes 100 million barrier
MailOnline smashes 100 million barrier
by Arif Durrani
20 September 2012, 01:34PM
MailOnline has become the first newspaper site in the world to surpass 100 million unique monthly browsers, according to August's ABC figures published today.
NI unveils Sunday Times Driving classified site
NI unveils Sunday Times Driving classified site
by John Reynolds
21 September 2012, 11:45AM
News International is to call its new classified advertising site Sunday Times Driving and will support the launch with a major above-the-line campaign, as it looks to pinch market share from rival Auto Trader.
The cloud: it's not about technology, but economics
The cloud: it's not about technology, but economics
by Graham Oakes
21 September 2012, 11:00AM
'The cloud' requires a shift in organisations that use it, from managing efficiency to managing abundant computing resources.
YouTube spoof helps Nick Clegg convey his message
YouTube spoof helps Nick Clegg convey his message
by John Owens
21 September 2012, 09:50AM
The spoofing of Nick Clegg's apology over his party's tuition fees u-turn helped soften reputational damage around the issue, it has been claimed.
Making the most of mobile advertising
Making the most of mobile advertising
by Ines Nadal
21 September 2012, 08:30AM
Despite massive growth, mobile advertising has yet to find a formula that truly engages consumers, writes Ines Nadal, research manager, Ipsos ASI.
Also in the news
BT readies YouView set-top box marketing offensive
by John Reynolds, 20 September 2012, 03:48PM
The cloud: it's not about technology, but economics
by Graham Oakes, 21 September 2012, 11:00AM
Cisco searches for new marketing director after Symes exit
by Matthew Chapman, 21 September 2012, 10:12AM
From the blogs
A taxing idea for the people
Hugh Salmon
20 September 2012, 8:08AM
Nick Clegg auto-tune apology to become a charity single
@gordonmacmillan
20 September 2012, 7:58AM
Are women more loyal than men?
Chris J Reed
20 September 2012, 1:02AM
French magazine runs cartoon caricaturing the Prophet Muhammad
@gordonmacmillan
19 September 2012, 10:53AM
Bristol launches the ethical pound.
Chris Arnold
19 September 2012, 1:46AM
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