Thursday, 20 September 2012

Data & Direct Bulletin from Brand Republic - Sainsbury's, Rapp, Nestle, Resident Evil 6, Eurostar

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Sainsbury's launches advertising joint venture with Nectar partner
Sainsbury's launches advertising joint venture with Nectar partner
by Matthew Chapman
20 September 2012, 01:46PM
Sainsbury's and its Nectar scheme partner Aimia are launching a joint venture "one-stop shop" offering advertising opportunities across all the supermarket's channels.
Rapp appoints Geronimo's Andrews as ECD
Rapp appoints Geronimo's Andrews as ECD
by Sara Kimberley
20 September 2012, 10:30AM
Rapp has appointed Jason Andrews to the new role of executive creative director.
Nestlé runs GPS-fitted chocolate bars competition
Nestlé runs GPS-fitted chocolate bars competition
by Nick Batten
17 September 2012, 12:00PM
Nestlé is running a two-week outdoor campaign to support its latest competition, which has fitted chocolate bars with GPS devices that, when activated, will help its team to deliver a £10,000 cheque to a lucky winner.
Resident Evil 6 'shared nightmare' campaign infects Facebook
Resident Evil 6 'shared nightmare' campaign infects Facebook
by Matthew Chapman
18 September 2012, 09:05AM
Videogame developer and publisher Capcom is today (18 September) launching a "shared nightmare" interactive Facebook campaign to push the release of 'Resident Evil 6'.
Rik Haslam: Why decline in DM creative standards could be irreversible
Rik Haslam: Why decline in DM creative standards could be irreversible
by Rik Haslam
20 September 2012, 08:00AM
Is direct marketing in the UK suffering an irreversible decline in the quality of its creative work?
CREATIVE STRATEGY: Eurostar's new campaign teases and entices
CREATIVE STRATEGY: Eurostar's new campaign teases and entices
by Simon S Kershaw
20 September 2012, 03:51PM
We seem to have a travel theme going on. Last week, it was British Airways. Now for a brand that's more ... down to earth, shall we say.
All you need to know about media agencies now
All you need to know about media agencies now
by
20 September 2012, 08:00AM
If you think that they just plan and buy spots and space, then you need Tracy De Groose's guide to the new media agency.
National Trust launches 'period drama' direct campaign
National Trust launches 'period drama' direct campaign
by Daniel Farey-Jones
14 September 2012, 11:00AM
The National Trust is sending out what appears to be a DVD of a period drama in the first direct mail campaign by Lida since winning the account in June.
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