Tuesday 11 September 2012

Digital AM - Everything Everywhere, Marie Claire, Google, 33 Digital, Wickes

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Everything Everywhere changes name to EE
Everything Everywhere changes name to EE
by Sarah Shearman
11 September 2012, 09:55AM
Everything Everywhere, the parent company of Orange and T-Mobile, is changing its name to EE, which will also be the name of the new consumer brand that is due to launch in the next few weeks.
Print becomes video medium with Marie Claire first
Print becomes video medium with Marie Claire first
by Nick Batten
11 September 2012, 11:15AM
Marie Claire, the monthly women's magazine owned by IPC, is carrying a video ad for a Dolce and Gabbana fragrance in the pages of some copies of its October edition.
European business execs prefer Twitter to bloomberg.com and ft.com
European business execs prefer Twitter to bloomberg.com and ft.com
by John Reynolds
11 September 2012, 11:55AM
More European business executives are spending their days on Twitter than the ft.com, Bloomberg.com and other business websites, according to new research.
Google moves into car insurance comparison
Google moves into car insurance comparison
by Sarah Shearman
11 September 2012, 09:05AM
Google has rolled out a price comparison engine for car insurance, which is part of its wider plans to expand into the area of price comparison as part of its search offering.
Yahoo! signs up as sponsor of BrandMAX
Yahoo! signs up as sponsor of BrandMAX
by Staff
11 September 2012, 08:30AM
Yahoo! has become the headline sponsor of Brand Max, Marketing's annual conference about brand optimisation, which is being held in London on 4 October.
33 Digital launches office in Australia to extend social media campaigns
33 Digital launches office in Australia to extend social media campaigns
by John Owens
11 September 2012, 08:44AM
33 Digital director Phil Sheard is set to lead the launch of the digital company's first overseas office.
Think BR: Why is mobile ad spend lagging behind?
Think BR: Why is mobile ad spend lagging behind?
by Sultan Khan
11 September 2012, 08:00AM
Mobile ad spend is growing but it is still a fraction of spend on other media, writes Sultan Khan, co-founder and CEO, AdMaxim.
Wickes debuts dog brand character in TV and social push
Wickes debuts dog brand character in TV and social push
by Daniel Farey-Jones
11 September 2012, 09:34AM
Wickes is introducing a brand character, Wickesy the dog, in social media and a TV ad for its paint range that alludes to rival brand Dulux.
Also in the news
Everything Everywhere's 4G launch needs to learn from mistakes made by US suppliers
by Noelle McElhatton, 11 September 2012, 07:00AM
02's Alex Pearmain poached for Brands2Life director role
by Hannah Crown, 10 September 2012, 12:53PM
Autotrader 'the one' by glue Isobar
by , 10 September 2012, 12:43PM
From the blogs
Without the sponsors there wouldn't be a social Olympics
Simon White
11 September 2012, 11:25AM
Research shows Facebook users are the most engaged
Charlotte Henry
11 September 2012, 10:54AM
From community management to community design: the Brick Lane effect
Laurent Francois
11 September 2012, 10:13AM
You, the legend
Greg Taylor
11 September 2012, 8:47AM
The Tory twits of Twitter - two tales of social media failings
@gordonmacmillan
11 September 2012, 8:32AM
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