Thursday 27 September 2012

Breaking news from Brand Republic - Carling, Vodafone, Toblerone, Hello!, Alexander Lebedev

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Latest news
Carling calls £10m ad pitch
Carling calls £10m ad pitch
by Anne Cassidy
27 September 2012, 08:00AM
Carling is reviewing its £10 million advertising account.
Vodafone's marketing team believed to be in turmoil
Vodafone's marketing team believed to be in turmoil
by Matthew Chapman
26 September 2012, 10:02AM
Clare Sheikh, global brand director at Vodafone, is believed to be exiting the telecoms giant and in the process of seeking legal counsel about alleged "uncomfortable" issues with senior management at the company.
Kraft kicks off pan-European Toblerone review
Kraft kicks off pan-European Toblerone review
by Jeremy Lee
27 September 2012, 08:00AM
Toblerone, the Kraft Foods-owned chocolate brand, is talking to agencies about its pan-European ad account.
Bauer and N&S slam Hello!'s repositioning as 'absurd' and 'confusing'
Bauer and N&S slam Hello!'s repositioning as 'absurd' and 'confusing'
by Arif Durrani
26 September 2012, 11:20AM
It's been three weeks since Hello! announced its intentions to reposition itself as a lifestyle title, far removed from the "scurrilous" celebrity-driven weeklies, and for the first time rivals have spoken out about the move, brandishing it "absurd" ...
Claire Beale: Is death of journalism down to social media?
Claire Beale: Is death of journalism down to social media?
by Claire Beale
27 September 2012, 08:00AM
What delight everyone (not involved) has taken in the farrago at MEC this week. A resignation e-mail from one member of staff, painfully critical of a colleague, went viral and global within hours; you can almost smell the sweaty excitement in the Tw...
Alexander Lebedev charged over TV brawl
Alexander Lebedev charged over TV brawl
by John Reynolds
27 September 2012, 09:21AM
Alexander Lebedev, the Russian backer of the Independent and London Evening Standard, has been charged with "hooliganism motivated by political hatred", a year after he threw a punch at a property developer on a TV show.
Yakult launches digital advertising review
Yakult launches digital advertising review
by Sara Kimberley
27 September 2012, 08:00AM
Yakult is seeking an agency to handle its pan-European digital account. The review is being handled in-house.
PPA Digital Awards: Brand Republic and Dennis win Sales Teams of the Year
PPA Digital Awards: Brand Republic and Dennis win Sales Teams of the Year
by Maisie McCabe
27 September 2012, 10:01AM
Haymarket's Brand Republic Group and Dennis Publishing's interactive ad sales team scooped business and consumer Advertising Sales Team of the Year respectively at the PPA Digital Awards last night.
Sector analysis: B2B publishing
Sector analysis: B2B publishing
by Mark Banham
26 September 2012, 12:33PM
The world of business-to-business publishing is changing with an accelerated move to digital delivery through the web, mobile and tablets. Mark Banham reports.
Promotional Feature: Your Growth, Our Reason
KAE - Insight, Strategy, Innovation Helping you seize opportunities others haven't seen or thought possible since 1969.
www.kae.com
Opinion
Helen Edwards: 'Know your brand' is a neat winning formula
Helen Edwards: 'Know your brand' is a neat winning formula
by Helen Edwards
26 September 2012, 09:00AM
The recent achievements of John Lewis and Greggs illustrate the importance of being true to your brand, and your market
Think BR: RTB - real time branding
Think BR: RTB - real time branding
by John Hughes
26 September 2012, 08:00AM
Real-time bidding is a natural fit for video brand advertising, writes John Hughes, president of products, TubeMogul.
Intelligence
How people use tablets
How people use tablets
by Mary Fitzpatrick
26 September 2012, 08:30AM
Forty four percent of tablet users only use their devices at home, writes Mary Fitzpatrick, researcher, Ipsos MediaCT.
Burberry in the trenches as stock price plummets
Burberry in the trenches as stock price plummets
by Kim Benjamin
26 September 2012, 08:30AM
Did the stock market overreact to a slide in sales, asks Kim Benjamin.
Also in the news
Daimler in agency talks over Smart car relaunch
by Anne Cassidy, 27 September 2012, 08:00AM
Russell Davies: It's a shame Apple won't ask Google for some directions
by Russell Davies, 27 September 2012, 08:00AM
Air France-KLM readies consumer agency hunt following Saltmarsh collapse
by Hannah Crown, 27 September 2012, 09:00AM
Latest Blog Entries
Little Black Books
James Thornton, 27 September 2012
Geek chic
Greg Taylor, 27 September 2012
And now for something completely...serious
Tara Beard-Knowland, 26 September 2012
Legacy metrics diminish our business
Rhys McLachlan, 26 September 2012
When being Meaningful can save you from social meltdown (or from being smacked in the face with a shovel).
Paul Frampton, 26 September 2012
Are agencies behaving badly?
Chris Barraclough, 26 September 2012
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