|  | | | Latest News | | | | |  | | M&C Saatchi is considering rolling out its Sport & Entertainment division into Brazil, as the country gears up to host the 2014 World Cup and 2016 Olympics, according to David Kershaw, chief executive. | | | | | |  | | The Office of Fair Trading has cleared the £3.2bn acquisition of Aegis by Japanese advertising group Dentsu. | | | | | |  | | Apple has been crowned Britain's coolest brand in 2012, ahead of video sharing service YouTube, last year's leader Aston Martin, and this year's fastest climber, Twitter, according to the annual CoolBrands survey. | | | | | |  | | The Mission Marketing Group has acquired Addiction Worldwide for an undisclosed sum. | | | | | |  | | If you happened to be in Rapp's lobby last week, you might have thought you were having a slightly strange dream, watching its half-naked planning director, Gavin Hilton, riding a smoothie exercise bike while wearing a high-viz jacket and glasses. | | | | | |  | | The Government has delayed the first stage of the pitch for its creative account to 9 October, blaming "an error involving a single supplier", despite agencies rushing to meet today's original specified date. | | | | Latest Work | | | | |  | | To launch its limited-edition Gold Christmas jar, Marmite has released a poster themed along the lines of the brand's "love/hate" positioning. The copyline reads: "Early Christmas adverts. You either love them or hate them." | | | | | |  | | A new US spot for the TV, phone and internet company Optimum parodies the typical cable commercial, using exaggerated graphics and a canine testimonial. | | | | | |  | | The RAF has released a cinema ad supporting the Ministry of Defence's ongoing campaign to double the number of RAF Reserves. | | | | | |  | | Sainsbury's has launched its latest ad, by Abbott Mead Vickers BBDO, to encourage customers to "live well for less". | | | | | |  | | Daniel Craig stars in a new campaign for Heineken to tie in with the release of the new James Bond film Skyfall. | | | | | | | |
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