Friday 14 September 2012

Global Bulletin from Brand Republic - VisitBritain, Digitas, eBay, Bremont, Sony Electronics

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VisitBritain kicks off global marketing offensive
VisitBritain kicks off global marketing offensive
by Loulla-Mae Eleftheriou-Smith
10 September 2012, 11:33AM
VisitBritain is rolling out a marketing campaign that includes a £5m partnership with British Airways to promote the UK abroad, which capitalises on the buzz created by the Olympic and Paralympic Games.
Simon Calvert leaves Digitas global role
Simon Calvert leaves Digitas global role
by Jeremy Lee
13 September 2012, 11:04AM
Simon Calvert, the worldwide head of strategic planning at Digitas, has left the network.
EBay unveils 'cleaner, more contemporary and consistent' logo
EBay unveils 'cleaner, more contemporary and consistent' logo
by Sarah Shearman
14 September 2012, 09:54AM
EBay has changed its logo for the first time in its 17-year history as it seeks to move away from being perceived as just an auction site.
AMV nets Bremont global advertising
AMV nets Bremont global advertising
by Ian Darby
13 September 2012, 10:50AM
Bremont, the luxury watch brand, has appointed Abbott Mead Vickers BBDO to handle its global advertising.
Sony Electronics seeks shop for European social media
Sony Electronics seeks shop for European social media
by Sara Kimberley
13 September 2012, 10:35AM
Sony Electronics is looking for an agency to handle its social media activity across Europe.
Maxus installs Federico de Nardis as EMEA chief
Maxus installs Federico de Nardis as EMEA chief
by Nick Batten
12 September 2012, 08:00AM
Federico de Nardis, currently chief executive of Maxus Italy, has been promoted to the new role of chief executive of Maxus Europe, Middle East & Africa (EMEA).
Also in the news
Moore and Fawcett leave Sony Europe amid marketing redundancies
by Mark Banham, 13 September 2012, 10:15AM
European business execs prefer Twitter to bloomberg.com and ft.com
by John Reynolds, 11 September 2012, 11:55AM
33 Digital launches office in Australia to extend social media campaigns
by John Owens, 11 September 2012, 08:44AM
Banana Republic seals Virgin partnership
by Matthew Chapman, 11 September 2012, 08:30AM
NewsCorp lobbyist Frédéric Michel moves to Telefónica
by Matt Cartmell, 10 September 2012, 01:36PM
Johnnie Walker illustrates flavours with global ad push
by Gemma Charles, 10 September 2012, 12:35PM
From Singapore - Chris Reed on partnership marketing
Will.i.am - the ultimate celebrity brand partner
10 September 2012, 11:58PM
Australia puts music at the heart of its tourism drive
05 September 2012, 2:43PM
Singapore wins gold for wealth
31 August 2012, 7:22AM
The BR News Blog
New York to ban sale of supersized sugary soft drinks
14 September 2012, 11:21AM

The New York Times reports on a radical move from New York in the fight against obesity as the New York City Board of Health yesterday approved a ban on the sale of large fizzy and other sugary drinks at restaurants, street carts and cinemas.

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