Tuesday, 4 September 2012

Breaking news from Brand Republic - Nike, Andrex, Kimberly-Clark, online shopping, BBC iPlayer

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Latest news
Nike poaches Burberry social-media chief Musa Tariq
Nike poaches Burberry social-media chief Musa Tariq
by Sarah Shearman
04 September 2012, 08:30AM
Burberry's social-media marketing guru, Musa Tariq, is set to leave the brand to take up a similar role at Nike.
Andrex recalls 'real' puppy for 40th anniversary campaign
Andrex recalls 'real' puppy for 40th anniversary campaign
by Loulla-Mae Eleftheriou-Smith
04 September 2012, 08:30AM
Andrex is to use a 'real' puppy mascot again as a one-off for a campaign to celebrate its 40th anniversary.
Kimberly-Clark boss Warfield set for departure
Kimberly-Clark boss Warfield set for departure
by Loulla-Mae Eleftheriou-Smith
04 September 2012, 08:30AM
Kimberly-Clark is carrying out a restructure of its European management team that will involve the departure of former marketing chief Troy Warfield.
Olympic action 'distracted people from online shopping'
Olympic action 'distracted people from online shopping'
by Daniel Farey-Jones
04 September 2012, 09:47AM
Online sales had their worst month in four years of records in August as the Olympic Games distracted people from shopping, according to the British Retail Consortium.
BBC iPlayer introduces free programme downloads for iPhones and iPads
BBC iPlayer introduces free programme downloads for iPhones and iPads
by Sarah Shearman
04 September 2012, 09:26AM
The BBC is allowing licence fee payers to download programmes from iPlayer to their iPhone and iPad devices for free for the first time.
Hello! attempts to distance itself from 'scurrilous' celebrity rivals
Hello! attempts to distance itself from 'scurrilous' celebrity rivals
by Arif Durrani
04 September 2012, 08:30AM
Hello! Magazine, for many the original celebrity weekly, has launched a scathing attack on its celebrity magazine rivals, which include OK!, Heat, and Closer, and is attempting to reposition itself as a "lifestyle" magazine going forward.
Oxfam unveils overhaul of global brand identity
Oxfam unveils overhaul of global brand identity
by Sarah Shearman
04 September 2012, 08:30AM
Oxfam has unveiled a fresh global brand identity and dropped its 'Be Humankind' strapline, as it looks to strengthen and unify the brand globally.
Eurostar post-Olympic ads focus on cultural exchange
Eurostar post-Olympic ads focus on cultural exchange
by Loulla-Mae Eleftheriou-Smith
04 September 2012, 08:30AM
Eurostar has launched a post-Olympic ad campaign calling on consumers to 'Bring something interesting back' from a trip abroad with the rail company.
John Lewis takes aim at Debenhams with Alice Temperley push
John Lewis takes aim at Debenhams with Alice Temperley push
by Matthew Chapman
03 September 2012, 12:14PM
John Lewis is looking to challenge Debenhams' designer credentials with a £3m marketing campaign to promote its new fashion and home collections, including a premium range designed by Alice Temperley.
Opinion
Think BR: What happened to teamwork?
Think BR: What happened to teamwork?
by David Bowen
31 August 2012, 08:30AM
The Olympic and Paralympic top sponsors have taken a multi-disciplined approach to their online tie-ins but win few medals for co-ordination across channels, writes David Bowen, partner, Bowen Craggs.
Think BR: Mobile advertising - an engaging concept
Think BR: Mobile advertising - an engaging concept
by Mark Freeman
31 August 2012, 08:30AM
Mobile is about more than just display ads, writes Mark Freeman, creative partner, Movement.
Intelligence
Should adland help payday lenders?
Should adland help payday lenders?
by
30 August 2012, 08:00AM
Is it unethical for shops to work with them and should there be an ad ban altogether, John Tylee asks.
Teeman to make Metro more than a freesheet
Teeman to make Metro more than a freesheet
by Katherine Levy
30 August 2012, 08:00AM
Media's 'Goldenballs' aims to turn a brand that's read on the train into one that's consumed on the move.
Also in the news
Coke gives away free drinks
by John Reynolds, 03 September 2012, 09:25AM
Future's Malcolm Stoodley lands sales director role at CBS Outdoor
by Nick Batten, 03 September 2012, 04:54PM
Addressable TV ads take step forward in US
by Sarah Shearman, 03 September 2012, 11:51AM
Latest Blog Entries
FLATPACK TOYS
Dave Trott, 04 September 2012
Phone a friend
Greg Taylor, 04 September 2012
How really really good telly is killing us.
Mark Eaves, 04 September 2012
The Paralympics - Aware it's there
MARTIN BOWLEY, 03 September 2012
If so much is fake, who or what can we rely on?
Sue Unerman, 03 September 2012
Respect the grape
Greg Taylor, 03 September 2012
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