The Wall > The Observer to be available on iPad from Sunday

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list The Observer to be available on iPad from Sunday 13 September 2012, 1:50PM Tweet The Guardian iPad edition is being re-launched as The Guardian and Observer iPad edition with the first iPad issue of The Observer to be unveiled this Sunday (16 September). In addition to the Monday – Saturday issues of the Guardian, on Sundays the app will now include an Observer issue, featuring the main news section of The Observer, the New Review, the sport section and the Observer Magazine. Social media can boost election turnout, says Facebook research 13 September 2012, 11:52AM Tweet We’ve read so much about the use of social media in elections campaigns, how it is used to raise awareness and money, but the proof in the pudding, so to speak, is getting the vote out. How social commerce might just save social 13 September 2012, 10:28AM Tweet 2012 represents the largest investment by brands in social channels, technologies and platforms to date and the forecast for 2013/2014 is even larger. eConsultancy’s most recent survey reports that 51% of companies changing their social media budget are planning to increase it by over 20% in 2013, with more than 9% doubling their budgets. (UK Search Engine Marketing Benchmark Report 2012). Internet Usage in the UK [infographic] 13 September 2012, 9:26AM Tweet The second in a series of infographics from The National Readership Survey (NRS) looks into internet usage in the UK, based on those who have accessed the internet in the past 12 months. Twitter launches new enhanced geo-targeting for marketers 13 September 2012, 7:47AM Tweet Back in July Twitter introduced new targeting capabilities for Promoted Tweets that allow advertisers to target ads at users in a particular region rather than sending a blanket message to all followers regardless of where they're located in the world. Three myths of social media ROI 12 September 2012, 2:54PM Tweet Three major misunderstandings about social media ROI are undermining the use of social media by brands, according to Walter Carl, chief research officer and founder of US-based research firm ChatThreads, who spoke last Friday at Social Media Matters Asia 2012. PRs face challenge for clients to open up website performance data 12 September 2012, 1:11PM Tweet While many PR clients have opened up their website performance data to their agencies, many PRs still struggle to gain access to data which they overwhelmingly agree would help them create more effective campaigns. Which of the London 2012 sponsors won the 'Socialympics'? [infographic] 12 September 2012, 11:46AM Tweet Social media consultancy Sociagility has published a report on the comparative social media performance of the 25 main London 2012 Olympics sponsors that has found those that performed best used social to focus on engagement not just brand awareness. Responsive design should be top of your digital to-do list 12 September 2012, 10:59AM Tweet In June, sales via smartphones and tablets leapt 356% compared to the same month last year, according to a new report by IMRG Capgemini. The total online spend in the UK for June was £6bn, a 13% increase compared to last year. Does the Internet of Things have a home in the UK? 12 September 2012, 9:55AM Tweet There's no current value in switching on your washing machine, monitoring food levels in your fridge or mapping your drive to work. 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