Monday 17 September 2012

The Wall > Troll food: SEO is still not dead

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Troll food: SEO is still not dead
17 September 2012, 11:31AM

"SEO is dead" articles are common. Like many other bloggers, I don't usually bother responding to them. It's less common to see a digital savvy site like The Guardian wasting space on such articles or for the author to work in Search. Maybe, this time, there should be a response.

Topshop fashion show watched by millions online as lines sellout in hours
17 September 2012, 10:31AM

Topshop has again proved the power that fashion has when it comes to social media as it claims to have reached more than 200 million people through its livestreamed front row fashion show.

Social networks want entertainers, not advertisers
17 September 2012, 9:01AM

Another week, another public condemnation of Facebook. Whether for its tanking share price or its latest attempt to monetise a massive and data-rich user base, Facebook is being slammed as never before.

LinkedIn hits 10 million UK members milestone [infographic]
17 September 2012, 8:03AM

LinkedIn has announced today that it has passed the 10 million members milestone in the UK.

The figure more than triples the number of members it had three years ago and means that four out of five British professionals are now LinkedIn members.

The social dynamics of online forums [Infographic]
14 September 2012, 2:50PM

In the playground, in the office, on the rugby field, in a political world…social dynamics are fascinating, complex and volatile. Naturally this translates directly from the offline world into social media.

Digital battle hots up in US after convention as Romney goes negative
14 September 2012, 1:10PM

Mitt Romney goes negative on TwitterNow the conventions are over the US Presidential election is really heating up.

Mitt Romney is now regularly using his Twitter account to attack President Obama while the president is taking a more positive tone and continues to win the social media numbers game.

User Generated Content - a digital dialogue with your customers
14 September 2012, 12:05PM

Web 2.0 has released a new set of consumer motivations and behaviours. Consumers want to share their thoughts and opinions. They create and share content and become increasingly active in dialogues with brands on social media.

Higher, faster, stronger: how the London 2012 digital experience broke new boundaries
14 September 2012, 9:45AM

Paralympic closing ceremonyLondon 2012 may be over, but the digital world continues to reverberate to a dizzying halo of statistical superlatives.

The 44 world records we've seen broken at the Olympic Games and 251 at the Paralympic Games were accompanied by unparalleled broadcast reach, new milestones of social media engagement and ever more progressive uses of digital technology.

Google blocks access to video ridiculing the Prophet Muhammad
14 September 2012, 8:47AM

The US embassy in Benghazi Libya after attack by Islamic hardlinersUPDATE — Violence has spread this afternoon across the Muslim world with protests in Cairo, Yemen, Iraq, Iran and the Lebanon as the storm surrounding the YouTube clip attacking the Prophet Muhammad grows.

How Mumsnet engages with its online community
14 September 2012, 8:00AM

Mumsnet founder Carrie Longton talks communityIt’s no surprise – and nothing new – that brands are looking to social media to market their products.

There have been plenty of lessons to be learned, and casualties along the way, as brands work out how to make social.



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