Friday 21 September 2012

Marketing Daily - Alan Mitchell: Consumer service trumps traditional marketing. Plus Cisco, Apple, Starbucks, and McDonald's

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Breaking news from Marketing
 
Breaking news from Marketing September 2012
 
Latest News
 
Alan Mitchell: Consumer service trumps traditional marketing
21 September 2012
 

In the information age, measuring the return on consumers' investment of time...

Alan Mitchell: Consumer service trumps traditional marketing
 
 
Cisco searches for new marketing director after Symes exit
Matthew Chapman,
21 September 2012
 

Cisco Systems is on the hunt for a new marketing director to...

Cisco Systems: the official network infrastructure provider for London 2012
 
 
Apple lambasted over faulty Maps app
Sarah Shearman,
21 September 2012
 

Apple has been hit by torrent of criticism over its new Maps...

Apple Maps: swaps Man U for Sale United Football Club
 
 
Q&A with Starbucks' vice president of marketing
John Reynolds,
21 September 2012
 

Ian Cranna, UK & Ireland vice president of marketing at Starbucks, talks...

Ian Cranna: UK & Ireland vice president of marketing, Starbucks
 
 
McDonald's: Diary of a Games Maker
21 September 2012
 

A McDonald's marketer says his role as a London 2012 volunteer taught...

McDonald's: Diary of a Games Maker
 
 
No substitute for on-the-ground insight
David Benady,
21 September 2012
 

Marketers can spend all day in front of a screen checking on...

No substitute for on-the-ground insight
 
 
Will Harris: Beware agencies pleading poverty
21 September 2012
 

Clients charged with cutting costs during the recession must be wary of...

Will Harris: Beware agencies pleading poverty
 
 
The cloud: it's not about technology, but economics
Graham Oakes,
21 September 2012
 

'The cloud' requires a shift in organisations that use it, from managing...

The cloud: it's not about technology, but economics
 
 
Art of Outdoor invites clients and agencies to see best in Dooh creativity
Staff,
19 September 2012
 

The best entries in Ocean Outdoor's Art of Outdoor Digital competition, which...

Art of Outdoor: invites clients and agencies to see best in Dooh creativity
 
 
Promotion: How do you measure up against your competitors on Facebook?
Brand Republic is offering a limited number of bespoke reports, comparing your Facebook page to 2 other pages you choose. Find out how you’re performing against your competitors here.
 
Also in the News
 
YouView to break £10m campaign starring Daleks and Gary Barlow
Matthew Chapman,
21 September 2012
 
Groupon seeks edge with exclusive West End show offer
Sarah Shearman,
21 September 2012
 
Which payment system is most prominent online? Brand barometer
Gemma Charles,
21 September 2012
 
 
 
Blogs
 
 
Why Tesco should open up its Talking Shop
Chris Barraclough
 

Marketing Magazine revealed this week that Philip Clarke, its CEO, is kicking off a blog called “Talking Shop”. Sainsbury’s already...

 
 
Helen Edwards: How to overcome ‘reason-blockers’
Helen Edwards
 

Now that so many marketing teams take what is laughably termed a ‘consensus approach’ to major brand decisions, everyone needs...

 
 
Data is the latest fashion â€" but what’s your personal style?
Brand Learning
 

This post is provided by Linda Miller, Marketing Excellence Director at Brand Learning , global...

 
 
Helen Edwards: The shift toward specialist agencies
Helen Edwards
 

Rapier was always an unusual agency. In the mid-90s, it emerged from the world of direct marketing, where its reputation...

 
 
The media should take a bow for helping make the Olympics meaningful
Paul Frampton
 

What a fantastic summer of sport we've had in Britain, hosting the Olympic and Paralympic...

 
 
 
 
 
 
Whitepapers
 
 
Digital Behavioural Data... What's Worth Analysing And How Could It Lift Sales? (Webcast)
 
- With so many customer touchpoints online, understand where to start in...
 
 
Multi-Channel Marketing: Create Deeper Connections With Consumers to Win Loyalty and Drive Profit (Webcast)
 
Marketers are missing out on revenue as cash falls through the cracks be...
 
 
Presenting With Impact: Unlock Your Full Business Value (Webcast)
 
Many people dread the idea of presenting and as we are increasingly aske...
 
 
Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports)
 
As an event organiser, your customer database is the most important tool...
 
 
Aug 2012 Forrester Report: Create a unified customer experience across digital touchpoints (Expert Reports)
 
Today's digital landscape is littered with an array of touchpoints and d...
 
 
 
 
Jobs of the Week

Experienced Marketing Executive, QA Apprenticeships £26k - £30k, Slough, Berkshire

Strategic Planner - Digital & Integrated, Dinosaur c. £50k plus package and future, Manchester

Project Manager, Huntsworth Health Competitive, London

Marketing Manager - DRINKS, Jarlett de Grouchy £55000 per annum + £5K car + benefits, South East England

Senior Brand Manager, Stopgap £45000 - £50000 per annum, South East London

Internal Communications Manager, Badenoch & Clark £30000 - £42000 per annum, Leeds

Senior Account Manager, Blue Skies Marketing Recruitment £32000 to £36000 per annum, Hertfordshire

Senior Account Manager - Branding / Design Consultancy - London, Spectrum £40,000 - £50,000, London

Senior Account Manager, Michael Page Agency £28000 to £32000 per annum, Leeds

Head of Point of Sale, Tesco £Competitive, Cheshunt

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