| Social media is FT's fastest growing source of traffic [infographic] | | 27 September 2012, 11:49AM |  Interesting stats here from the Financial Times looking at how its readers use social media. The FT says it has a global combined social media audience of 3.9m and that social media is growing faster than every other traffic source to its FT.com website. Here are the key take-outs:
| | | | Why the 4G Revolution is big news for marketers | | 27 September 2012, 10:45AM |  If the government makes good on its promises, within two years 98% of the UK will be covered by 4G.
This is big news for marketers, as finally brands and agencies will not be hampered by the constraints of slow internet speeds - broadband will have caught up to mobile capabilities.
| | | | Burberry's digital success not a flash in the pan | | 27 September 2012, 10:13AM |  Burberry has largely drawn plaudits this London Fashion Week for arguably being the only fashion house this side of the pond to try anything remotely ambitious in terms of digital.
Whilst Google Glasses, Hangouts and live streaming were all being debuted/implemented to various degrees of excitement and success Stateside, although London was markedly more reserved as it looked to consolidate its resurgent reputation.
| | | | Promoted Tweets on mobile are achieving more than 40% in terms of engagement | | 27 September 2012, 9:21AM |  Twitter has released some data that provides interesting statistics that give an idea of the kind of performance Promoted Tweets are achieving for advertisers.
Most notably though is how mobile is performing. In one campaign for Volkswagen the best performing Promoted Tweet on mobile received 43.8% engagement.
| | | | What's in a logotype? The changing face of eBay | | 26 September 2012, 2:00PM |  eBay, one of the most successful Internet brands, recently announced it was changing its logo. Upon making the announcement, it revealed the refreshed logo is designed to reflect eBay’s brand and marketplace today by offering "a cleaner, more contemporary and consistent experience, with innovation that makes buying and selling easier and more enjoyable".
| | | | What's the value of social video? | | 26 September 2012, 2:00PM |  The rise of social video over the last few years is phenomenal, with 72 hours of content uploaded to YouTube every minute. So, social videos and the desire for brands to create viral videos can’t be ignored, but the key question is *what is the value of social video* and therefore how can I justify my brand’s marketing spend on it vs other options.
| | | | | | | Waitrose and Clegg: mistakes on autopilot or flame marketing masterpieces? | | 26 September 2012, 10:25AM |  Waitrose and Clegg: mistakes on autopilot or flame marketing masterpieces? I just can’t decide...
I am finding myself a social media schizophrenic of late. Not in the usual way that is pretty normal with social networks; my real personality being on Facebook, business meeting personality on LinkedIn, then office personality on Twitter.
| | | | | | | | | | | | Latest jobs | | | | | |  | | |
The story swept through the office yesterday as it did through London’s medialand and went viral on Twitter.
No comments:
Post a Comment