The Wall > Facebook launches 'Facebook Stories' to highlight innovative uses of the social network

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Facebook launches 'Facebook Stories' to highlight innovative uses of the social network 11 September 2012, 2:32PM Tweet It has been a a bad week in the media for Facebook as elements of the media point the finger of blame at the social network following the death of a teenager at a party at the weekend as others ask “Should Facebook pay the police when it's blamed for out-of-control parties?”. Without the sponsors there wouldn't be a social Olympics 11 September 2012, 11:25AM Tweet Despite continuous rumblings of discontent around certain brands reportedly taking over the Games this summer, most people have hopefully realised by now that without the sponsors having invested hundreds of millions of pounds to make the events a success, the Olympics and Paralympics could not have taken place. Research shows Facebook users are the most engaged 11 September 2012, 10:54AM Tweet We may have all been watching the Facebook share price crash of late, but ultimately it’s users are still dedicated to the service. New research by Global Web Index found that Facebook users are the most engaged in their network, as well as it being the largest. 64% of account owners engaged on the network in someway over Q2 2012. From community management to community design: the Brick Lane effect 11 September 2012, 10:13AM Tweet It used to be *simple* in Social Media marketing. Four years ago, the average standard in agencies was that you had to idenfity digital influencers; most of them were bloggers, connecting one another through hyperlinks. The Tory twits of Twitter - two tales of social media failings 11 September 2012, 8:32AM Tweet Conservative MPs often seem like the most unnatural of Tweeters and to prove a point yesterday two Tory MPs showed how not to do social media. Most amusingly, Alec Shelbrooke, a relative newbie to Twitter put the gaffe back into social media in a way we haven’t seen since Ed Miliband expressed his sadness in January at the death of Bob Holness the presenter of kids quiz show…’Blackbusters’. How brands grew on Facebook during the London 2012 Olympics [infographic] 10 September 2012, 2:29PM Tweet Throughout the 2012 Olympic and Paralympic games, there has been plenty of attention on how the events have fuelled social media activity. On Facebook, despite big differences in strategies, most of the sponsors and partners have dedicated the majority of their posts to content relating to the games. Where are the 'magic wheels' of social media? 10 September 2012, 12:05PM Tweet As the world looks back on what was certainly a very successful 'home' games what are the key lessons that people are taking away from London2012 - what does achievement look like? Should we all aim for the same stratospheric successes as 'Team GB' (remember, #SuperSaturday?) What is it that we can all learn from our fellow countrymen? Google's Project Glass hits the New York fashion runway 10 September 2012, 11:17AM Tweet Google’s augmented reality specs, known as Project Glass, that give you the that essential Terminator or Star Trek experience you’ve always wanted are taking to the runway at New York Fashion Week. Agency launches first real time Facebook page 10 September 2012, 9:22AM Tweet Not seen before. A digital agency based in Bratislava, Slovakia, called Zaraguza Digital has been experimenting with its Facebook cover photo feature and a webcam. After a few tweaks its regular Facebook homepage image has became a real-time Facebook cover displaying what is happening in its offices moment by moment. We need to rethink how we measure success online 10 September 2012, 8:20AM Tweet How we go about measuring the success of our advertising online is a perennially hot topic, not least as we've made it as complicated and impenetrable as can be. We invented a ridiculous thing called a CTR, then social has its own metrics, video is scaling with any number of acronyms such as VTR and CPE, then there's debate around what constitutes an 'E'? Either way, it's messy - and it gives advertisers very little common currency by which to compare the relative effectiveness of their advertising across different channels. 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