| Ryanair is an analogue brand in a digital world and must change | | 07 September 2012, 12:00PM |  Controversial low-cost airline Ryanair’s negative attitude to all aspects of digital except ticket sales is a fast track to creating a socially toxic brand on a global scale.
One story in the past couple of weeks has leapt out as a case study for brands in how not to act in social media. It tells of a brand sticking its fingers in its ears and refusing to be told or to listen.
| | | | Loved Team GB's social media updates? Here's how they did it | | 07 September 2012, 10:15AM | | As the London 2012 Olympic and Paralympic Games come to a close, we can look back with delight at Team GB's success in the medal tables. And I know I'm not alone in finding that my enjoyment of the event has been increased still further by the frequent, reliable and inclusive updates from Team GB across their social media channels. I spoke to Joe Morgan, Digital Manager to Team GB to find out how they coordinated the social media activity for such a fast-paced, complex event. And how they made sure they squeezed as many comments, likes and shares as possible from every single update. | | | | How online and social media is helping traditional channels to evolve | | 07 September 2012, 8:50AM |  'Traditional marketing channels are dead'. This is the cry that we hear repeatedly from digital evangelists, who tell us that our more established channels of communication are being swallowed by online media platforms, sidelined into becoming one small, insignificant part of an overall mix that has digital at its heart.
| | | | | | | Ad agency Mother seeks to put peace on the digital map | | 06 September 2012, 11:24AM |  The 21st of September is Peace Day; the organisers of which are aiming for it to become an annual day of non-violence and global truce. To do this, and for Peace Day to get it’s spot on the calendar, they are trying to raise awareness of the cause with 20% of the world’s population.
| | | | | | | | | | Twitter introduces new timeline tool to spread the tweets | | 06 September 2012, 7:18AM |  Websites and blogs are to get access to a fresh dose of Twitter as it introduces a new timeline tool that will make it easy for any site to display a timeline of Tweets whether it’s an author’s Tweets alongside their blog, a hashtag about an event like #DNC2012, or a list of competitors at the US Open.
| | | | There is a bargain to be had in mobile advertising | | 05 September 2012, 12:26PM |  Keep it to yourself, but there's a bargain to be had on mobile CPCs. Findings from Adobe’s Q2 Global Digital Advertising report show that ROI on mobile campaigns is as high as 160% compared to PC campaigns, yet CPC rates are 30% percent less.
| | | | | | | | | Latest jobs | | | | | | Creative Director | | Recruiter Blue Tree Recruits | | Salary £50,000 to £60,000 per annum | | Location Hampshire | | |  | | |
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