Thursday 20 September 2012

Breaking news from Brand Republic - Bacardi, BSkyB, Appletiser, Dare, Samsung

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Latest news
Bacardi kicks off global ad contest
Bacardi kicks off global ad contest
by Anne Cassidy
20 September 2012, 08:00AM
Bacardi, the rum brand, is reviewing its global advertising account, after parting ways with the incumbent on the business Johannes Leonardo.
Ofcom rules BSkyB 'fit and proper' to hold licence
Ofcom rules BSkyB 'fit and proper' to hold licence
by Sarah Shearman
20 September 2012, 09:18AM
Ofcom has ruled that BSkyB is "fit and proper" to hold a broadcasting licence, but has hit out at James Murdoch, the media company's former chairman, describing his conduct as "ill-judged".
Appletiser calls UK ad review
Appletiser calls UK ad review
by Sara Kimberley
20 September 2012, 08:00AM
Coca-Cola Enterprises is reviewing the UK integrated account for its Appletiser premium soft-drinks brand.
Claire Beale: Clients must help spur a creative renaissance
Claire Beale: Clients must help spur a creative renaissance
by Claire Beale
20 September 2012, 08:00AM
Tuesday evening in Battersea Park was an emotional experience. Fifty years of the best of advertising and design, a roll call of industry legends and a chance to luxuriate in the sort of spectacular work that we don't see enough of.
Dare breakaway duo launch Mr President
Dare breakaway duo launch Mr President
by Katherine Levy
20 September 2012, 08:00AM
The former Dare executives Claire Hynes and Nick Emmel are teaming up to launch an agency called Mr President, which is backed by Dare's holding company.
Samsung mocks iPhone 5 customers with satirical campaign
Samsung mocks iPhone 5 customers with satirical campaign
by Matthew Chapman
20 September 2012, 09:10AM
Samsung has launched a blistering attack on iPhone 5 customers in its latest ad, which mocks arch rival Apple.
Arif Durrani: Sports marketing specialists cash in on London 2012
Arif Durrani: Sports marketing specialists cash in on London 2012
by Arif Durrani
20 September 2012, 10:00AM
London 2012 might not have offered any relief for Britain's ailing high streets, fragile property market or sluggish wider economy, but there's one thriving part of UK plc set to post double-digit gains this year; sport marketing agencies.
The Greatest D&AD's all-time award winners
The Greatest D&AD's all-time award winners
by
20 September 2012, 08:00AM
If creative trailblazers from Collett Dickenson Pearce in the 60s to Apple today ever needed confirmation of their greatness, now they have it.
All About ... NRS PADD
All About ... NRS PADD
by Alasdair Reid
20 September 2012, 08:00AM
First report sparks debate over daily and monthly reach.
Opinion
David Abraham: Paralympics show transformative power of TV
David Abraham: Paralympics show transformative power of TV
by
20 September 2012, 08:00AM
Channel 4's coverage of the Games helped change public perception of disability and disabled sport, David Abraham writes.
Rik Haslam: Why decline in DM creative standards could be irreversible
Rik Haslam: Why decline in DM creative standards could be irreversible
by Rik Haslam
20 September 2012, 08:00AM
Is direct marketing in the UK suffering an irreversible decline in the quality of its creative work?
Intelligence
All you need to know about media agencies now
All you need to know about media agencies now
by
20 September 2012, 08:00AM
If you think that they just plan and buy spots and space, then you need Tracy De Groose's guide to the new media agency.
Is the advertising industry failing to prove its effectiveness to clients?
Is the advertising industry failing to prove its effectiveness to clients?
by
20 September 2012, 08:00AM
Gurdeep Puri celebrates the winners of this year's Euro Effies, but says that agencies must do more to demonstrate the commercial value of creativity.
Also in the news
Russell Davies: Brands, take note: London 2012 was all about specialness
by Russell Davies, 20 September 2012, 08:00AM
Next stop Rio de Janeiro
by Kate Magee, 20 September 2012, 09:30AM
On the Campaign Couch ... with JB
by , 20 September 2012, 08:00AM
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