Friday, 7 September 2012

Digital AM - Amazon, Campaign Viral Chart, Good Housekeeping, Auto Trader, Aviva

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Digital AM
Latest news
Amazon brings cut-price Kindle Fire tablet to UK
Amazon brings cut-price Kindle Fire tablet to UK
by Sarah Shearman
07 September 2012, 09:10AM
Amazon has set its sights on the UK by announcing its Kindle Fire tablet range will go on sale here for the first time from 25 October, and revealing plans to create 2,000 jobs.
Campaign Viral Chart: Lager and Angry Birds make the top three
Campaign Viral Chart: Lager and Angry Birds make the top three
by Ben Hall
07 September 2012, 08:20AM
This week's chart brings several new entries from brands including Samsung, Volkswagen and Angry Birds, and is topped by an Australian beer ad imagining how bank robbers go on the run without spilling their pints.
Good Housekeeping launches travel website
Good Housekeeping launches travel website
by Nick Batten
07 September 2012, 11:40AM
Good Housekeeping, the women's lifestyle title owned by Hearst Magazines UK, is branching out into selling holidays to its readership with the launch of a travel website.
Auto Trader launches ad campaign as News Int rival expected
Auto Trader launches ad campaign as News Int rival expected
by John Reynolds
07 September 2012, 08:00AM
Auto Trader, the used-car title part-owned by the Guardian Media Group (GMG), is launching an ad campaign trumpeting its digital credentials amid an imminent rival from News International.
Aviva launches HTML5 illustrated site for retirement advice
Aviva launches HTML5 illustrated site for retirement advice
by Sarah Shearman
07 September 2012, 10:30AM
Aviva, the insurance and pensions group, has launched a new website that uses HTML5 technology to offer advice to people reaching retirement age.
Tech: Why socially toxic Ryanair must change tack
Tech: Why socially toxic Ryanair must change tack
by Gordon MacMillan
07 September 2012, 11:00AM
Controversial low-cost airline Ryanair's negative attitude to all aspects of digital except ticket sales is a fast track to creating a socially toxic brand on a global scale
Copyright awareness campaign extends to social media
Copyright awareness campaign extends to social media
by Sarah Shearman
07 September 2012, 11:25AM
The Industry Trust for IP Awareness has enlisted grime artist Wretch 32 for a social media campaign that aims to raise awareness among young people about paying for digital content.
Also in the news
Copyright awareness campaign extends to social media
by Sarah Shearman, 07 September 2012, 11:25AM
Quantcast hires Yahoo agency sales head
by Sarah Shearman, 07 September 2012, 10:30AM
Samsung agrees two-year extension to Chelsea shirt deal
by John Reynolds, 07 September 2012, 10:51AM
Trading places: this week's people moves
by Daniel Farey-Jones, 07 September 2012, 09:30AM
From the blogs
Customer hijack
Greg Taylor
07 September 2012, 10:23AM
Loved Team GB's social media updates? Here's how they did it
Sue Keogh
07 September 2012, 10:15AM
How online and social media is helping traditional channels to evolve
@gordonmacmillan
07 September 2012, 8:50AM
Barack Obama sets a new record for political moments on Twitter
Charlotte Henry and Gordon MacMillan
07 September 2012, 8:30AM
What Do You Buy When You Buy Lewis Hamilton?
Unofficial Partner
06 September 2012, 2:53PM
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