Tuesday 18 September 2012

Breaking news from Brand Republic - Tesco, Nike, Reckitt Benckiser, Resident Evil 6, MTV

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Latest news
Tesco nears 'dream' of 3D ecommerce offering
Tesco nears 'dream' of 3D ecommerce offering
by Matthew Chapman
18 September 2012, 08:00AM
Tesco says it is now homing in on its ambition of creating a fully immersive virtual 3D ecommerce store as a result of increasing UK broadband speeds and the take-up of smart TVs.
Nike, Google and Coca-Cola are 'most desirable clients'
Nike, Google and Coca-Cola are 'most desirable clients'
by Matthew Chapman
18 September 2012, 08:30AM
Nike is the brand executives at UK creative agencies would most like to work with, ahead of Google and Coca-Cola in second and third respectively, according to research commissioned by The Talent Business.
Reckitt Benckiser appoints new UK marketing head
Reckitt Benckiser appoints new UK marketing head
by Loulla-Mae Eleftheriou-Smith
18 September 2012, 08:00AM
Reckitt Benckiser (RB) has appointed Mark Pearson as its UK marketing director for healthcare and personal care, replacing Refik Oner.
Resident Evil 6 'shared nightmare' campaign infects Facebook
Resident Evil 6 'shared nightmare' campaign infects Facebook
by Matthew Chapman
18 September 2012, 09:05AM
Videogame developer and publisher Capcom is today (18 September) launching a "shared nightmare" interactive Facebook campaign to push the release of 'Resident Evil 6'.
MTV to launch fashion-focused online spin-off
MTV to launch fashion-focused online spin-off
by Sarah Shearman
18 September 2012, 09:03AM
MTV is in the final stages of signing a commercial partner for the launch of a fashion-focused digital property called District MTV, which will go live online in October and on mobile later in the year.
Game prepares relaunch ad campaign
Game prepares relaunch ad campaign
by Sarah Shearman
18 September 2012, 08:00AM
Game Group has unveiled a fresh marketing strategy based on value and 'honesty', following the merger of its Game and Gamestation high-street brands.
Irish Daily Star editor suspended over Kate topless photos
Irish Daily Star editor suspended over Kate topless photos
by Ben Bold
18 September 2012, 09:58AM
The editor of the Irish Daily Star has been suspended following its publication last week of topless pictures of the Duchess of Cambridge.
IHG readies Holiday Inn diamond giveaway push
IHG readies Holiday Inn diamond giveaway push
by Loulla-Mae Eleftheriou-Smith
18 September 2012, 08:00AM
Holiday Inn has unveiled a global marketing campaign to celebrate its 60th anniversary, which will involve it leaving diamonds under pillows in some of its rooms.
Nestlé runs GPS-fitted chocolate bars competition
Nestlé runs GPS-fitted chocolate bars competition
by Nick Batten
17 September 2012, 12:00PM
Nestlé is running a two-week outdoor campaign to support its latest competition, which has fitted chocolate bars with GPS devices that, when activated, will help its team to deliver a £10,000 cheque to a lucky winner.
Opinion
Think BR: The power of web-enabled buyers
Think BR: The power of web-enabled buyers
by Trish Harriss
18 September 2012, 08:00AM
The digital revolution is transforming the marketplace as we know it and creating the web-enabled buyer, writes Trish Harriss, business development director, DirectionGroup.
Think BR: NRS PADD an important marker in magazine media evolution
Think BR: NRS PADD an important marker in magazine media evolution
by Barry McIlheney
17 September 2012, 08:00AM
The release of NRS PADD data showing online and print reach is a critical milestone for the magazine industry, writes Barry McIlheney, chief executive officer, PPA.
Intelligence
Government marketing: Decoding the coalition's new strategy
Government marketing: Decoding the coalition's new strategy
by Gemma Charles
14 September 2012, 11:00AM
The government's first annual marketing strategy outlines the make-up of marketing 'hubs', intended to cut duplication, and takes the bold step of projecting spend
London Paralympics 2012: What did we make of it all?
London Paralympics 2012: What did we make of it all?
by Julie Hamshere
14 September 2012, 08:30AM
How did the British public perceive and react to the Paralympic Games, asks Julie Hamshere, head of research, Initiative UK.
Also in the news
Steve Gatfield leaves Naked Communications
by Ian Darby, 17 September 2012, 03:02PM
Hibu promotes Broderick to global chief marketer role
by Sarah Shearman, 18 September 2012, 08:00AM
Online video: views from the floor at the IAB's In Demand conference
by Ben Hall, 17 September 2012, 10:00AM
Latest Blog Entries
WHAT ARE THE RULES?
Dave Trott, 18 September 2012
Police uncover evidence suggesting News of the World 'ordered burglary'
@gordonmacmillan, 18 September 2012
Could Closer magazine's defiant attitude result in the boycotting of French brands?
Chris Arnold, 18 September 2012
Brace! Brace! Brace!
Ian Moore, 17 September 2012
Goodbye and thank you Chris Moyles
John Carroll, 17 September 2012
The weekend the nation fell for Kate's boobs
Arif Durrani, 17 September 2012
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