marketing your business online: The Wall > User Generated Content

Friday 14 September 2012

The Wall > User Generated Content - a digital dialogue with your customers

The social dynamics of online forums

14 September 2012, 2:50PM

In the playground, in the office, on the rugby field, in a political world…social dynamics are fascinating, complex and volatile. Naturally this translates directly from the offline world into social media.

Digital battle hots up in US after convention as Romney goes negative

14 September 2012, 1:10PM

Now the conventions are over the US Presidential election is really heating up.

Mitt Romney is now regularly using his Twitter account to attack President Obama while the president is taking a more positive tone and continues to win the social media numbers game.

User Generated Content - a digital dialogue with your customers

14 September 2012, 12:05PM

Web 2.0 has released a new set of consumer motivations and behaviours. Consumers want to share their thoughts and opinions. They create and share content and become increasingly active in dialogues with brands on social media.

Higher, faster, stronger: how the London 2012 digital experience broke new boundaries

14 September 2012, 9:45AM

London 2012 may be over, but the digital world continues to reverberate to a dizzying halo of statistical superlatives.

The 44 world records we've seen broken at the Olympic Games and 251 at the Paralympic Games were accompanied by unparalleled broadcast reach, new milestones of social media engagement and ever more progressive uses of digital technology.

Google blocks access to video ridiculing the Prophet Muhammad

14 September 2012, 8:47AM

UPDATE — Violence has spread this afternoon across the Muslim world with protests in Cairo, Yemen, Iraq, Iran and the Lebanon as the storm surrounding the YouTube clip attacking the Prophet Muhammad grows.

How Mumsnet engages with its online community

14 September 2012, 8:00AM

It’s no surprise – and nothing new – that brands are looking to social media to market their products.

There have been plenty of lessons to be learned, and casualties along the way, as brands work out how to make social.

The Observer to be available on iPad from Sunday

13 September 2012, 1:50PM

The Guardian iPad edition is being re-launched as The Guardian and Observer iPad edition with the first iPad issue of The Observer to be unveiled this Sunday (16 September).

In addition to the Monday – Saturday issues of the Guardian, on Sundays the app will now include an Observer issue, featuring the main news section of The Observer, the New Review, the sport section and the Observer Magazine.

Social media can boost election turnout, says Facebook research

13 September 2012, 11:52AM

We’ve read so much about the use of social media in elections campaigns, how it is used to raise awareness and money, but the proof in the pudding, so to speak, is getting the vote out.

How social commerce might just save social

13 September 2012, 10:28AM

2012 represents the largest investment by brands in social channels, technologies and platforms to date and the forecast for 2013/2014 is even larger. eConsultancy’s most recent survey reports that 51% of companies changing their social media budget are planning to increase it by over 20% in 2013, with more than 9% doubling their budgets. (UK Search Engine Marketing Benchmark Report 2012).

Internet Usage in the UK [infographic]

13 September 2012, 9:26AM

The second in a series of infographics from The National Readership Survey (NRS) looks into internet usage in the UK, based on those who have accessed the internet in the past 12 months.