Data & Direct Bulletin from Brand Republic - Barclays, Beta, Twitter, BA, VivaKi

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Barclays kicks off £11m UK direct roster rethink by Sara Kimberley 13 September 2012, 08:00AM Barclays is reviewing its £11 million UK direct marketing agency arrangements. Beta bolsters its CRM by assimilating BEC by Jeremy Lee 13 September 2012, 10:30AM Beta, the agency launched by Robert Campbell and Garry Lace in 2009, has acquired the CRM and digital agency BEC, led by Chris Barraclough. Twitter to offer geographic ad targeting within UK by Sarah Shearman 13 September 2012, 10:35AM Twitter has enhanced the targeting of its ad products to allow brands to reach users in specific countries and some major cities within the United Kingdom. CREATIVE STRATEGY: British Airways unfurls a new way to fly the flag by Simon S Kershaw 13 September 2012, 12:25PM I've never been a big fan of British Airways or its advertising. Some business people who do many more air miles than I, refer to themselves as members of the ABBA club. VivaKi in strategic partnership with Hi-Media by Nick Batten 12 September 2012, 04:18PM VivaKi's innovation group Nerve Center has struck a strategic partnership with Hi-Media, the European online sales operation behind the Hi-Media Ad Exchange. Helen Edwards: The shift toward specialist agencies by Helen Edwards 12 September 2012, 09:00AM Rapier's demise is the latest evidence that brands are likely to favour specialist agencies again, but this trend presents some tough issues Have Facebook 'likes' had their day as a social metric? by 13 September 2012, 08:00AM Tom Roberts warns 'Facebook fakers' that the number of 'likes' brands manage to accumulate is not the best measure of social media success. Is targeted TV on the way? by 13 September 2012, 08:00AM Will tailored ads ever become a mainstream reality, Alasdair Reid asks. Revolution: Hyper-personalisation - Up close and very personal by Adam Woods 06 September 2012, 03:00PM Brands are tailoring their offers like never before. Enter the world of hyper-personalisation, where marketers must balance their efforts with concerns over consumer privacy. Promotion: 86,000 businesses can't be wrong? Textlocal.com and its award winning Messenger platform lets you communicate with customers in seconds for pennies by text. Send promotions, booking confirmations, reminders or news to help drive your business. Latest jobs Freelance Account Manager - Global Luxury Car Client Recruiter Emma & Rachael & You Salary £150 day rate Location London EC1 Ecommerce Trading Manager Recruiter Badenoch & Clark Salary £250 - £300 per day Location City of London Account Manager, £32k plus benefits Recruiter Dynamic New Alliances Salary Up to £32k plus incredible benefits Location Central London Ecommerce Web Technician Recruiter Blue Skies Marketing Recruitment Salary £28000 to £30000 per annum Location North West London Digital Marketing Technician - West London Recruiter Blue Skies Marketing Recruitment Salary £140 to £150 per day Location West London Head of UK - Qualitative Research Recruiter Hasson Associates Salary £80,000 - £110,000 Location Central London BR Insight Digital Behavioural Data... What's Worth Analysing And How Could It Lift Sales? (Webcast) - With so many customer touchpoints online, understand where to start in... Multi-Channel Marketing: Create Deeper Connections With Consumers to Win Loyalty and Drive Profit (Webcast) Marketers are missing out on revenue as cash falls through the cracks be... Presenting With Impact: Unlock Your Full Business Value (Webcast) Many people dread the idea of presenting and as we are increasingly aske... Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports) As an event organiser, your customer database is the most important tool... Aug 2012 Forrester Report: Create a unified customer experience across digital touchpoints (Expert Reports) Today's digital landscape is littered with an array of touchpoints and d... Brand Management: What's the bottom line? (Expert Reports) So as Barclay’s take a pasting and Samsung gather momentum in Appl... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders