Thursday 27 September 2012

Data & Direct Bulletin from Brand Republic - Co-op, Vodafone, Direct Line, Facebook, Groupon

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Co-op seeks shop for £3m direct marketing
Co-op seeks shop for £3m direct marketing
by Sara Kimberley
27 September 2012, 08:00AM
The Co-operative Group is seeking an agency to handle its £3 million direct marketing account.
AIS scoops Vodafone loyalty marketing brief
AIS scoops Vodafone loyalty marketing brief
by Sara Kimberley
27 September 2012, 11:00AM
Archibald Ingall Stretton has landed Vodafone's loyalty marketing business as the brand looks to launch a burst of activity ahead of Christmas.
Direct Line to merge marketing and product teams
Direct Line to merge marketing and product teams
by Alex Brownsell
24 September 2012, 11:45AM
Direct Line Group has announced a restructure of its marketing operations, to coincide with the promotion of Mark Evans to the role of group marketing director.
Facebook partners with Datalogix for ad tracking project
Facebook partners with Datalogix for ad tracking project
by John Reynolds
24 September 2012, 10:41AM
Facebook is working with data company Datalogix on a project that involves tracking visitors online buying habits after they have visited the social networking site and been exposed to its commercial messages.
Think BR: Why online advertising needs data scientists and artificial intelligence
Think BR: Why online advertising needs data scientists and artificial intelligence
by Tony Evans
24 September 2012, 08:00AM
Artificial intelligence and computer modelling techniques will help advertisers define their own audiences and find new users, writes Tony Evans, corporate development director, Crimtan.
Groupon seeks edge with exclusive West End show offer
Groupon seeks edge with exclusive West End show offer
by Sarah Shearman
21 September 2012, 12:14PM
Groupon is selling 900 tickets to the opening night of the West End show 'Cabaret' in an exclusive deal that it hopes will differentiate it from other group discount websites.
Yakult launches digital advertising review
Yakult launches digital advertising review
by Sara Kimberley
27 September 2012, 08:00AM
Yakult is seeking an agency to handle its pan-European digital account. The review is being handled in-house.
Euro RSCG looks to a united future as Havas Worldwide
Euro RSCG looks to a united future as Havas Worldwide
by
27 September 2012, 08:00AM
All 316 Euro RSCG agencies in 75 countries were this week rebranded as Havas Worldwide.
Katherine Levy: Twitter's success lies in grasping the mobile opportunity
Katherine Levy: Twitter's success lies in grasping the mobile opportunity
by Katherine Levy
27 September 2012, 08:00AM
This time last year, Twitter came to town.
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