| Latest news | |  | | | | | Apple has been crowned Britain's coolest brand in 2012, ahead of video sharing service YouTube, last year's leader Aston Martin, and this year's fastest climber, Twitter, according to the annual CoolBrands survey. | | |  | | | | | 'The X Factor' lured in a peak audience of 8.8 million viewers on Saturday night, down 2.6 million from the same episode last year although it was still the most watched show on any channel across the day. | | |  | | | | | One in five British adults has seen the controversial images of the Duchess of Cambridge sunbathing topless while on holiday in France, according to new research. | | |  | | | | | M&C Saatchi is considering rolling out its Sport & Entertainment division into Brazil, as the country gears up to host the 2014 World Cup and 2016 Olympics, according to David Kershaw, chief executive. | | |  | | | | | Irn Bru-maker AG Barr, which is in merger talks with its bigger rival Britvic, has reported an 8% drop in pre-tax profits to £14.9m, but insists the its three core brands, Irn Bru, Tizer and Rubicon, have maintained "strong" market positions. | | |  | | | | | Political comms experts agree that coverage of Andrew Mitchell's police outburst will 'run and run' until he confronts the 'plebs' accusation. | | |  | | | | | Santander, the Spanish-owned high street bank, has rolled out a new campaign promoting the "value" it offers customers. | | |  | | | | | The Office of Fair Trading has cleared the £3.2bn acquisition of Aegis by Japanese advertising group Dentsu. | | | | | Promotional Feature: Your Growth, Our Reason |  | Helping you seize opportunities others haven't seen or thought possible since 1969.
www.kae.com | | | | | | Opinion | |  | | | | | Clients charged with cutting costs during the recession must be wary of agencies reluctant to trim the flab | | |  | | | | | Artificial intelligence and computer modelling techniques will help advertisers define their own audiences and find new users, writes Tony Evans, corporate development director, Crimtan. | | | | | Intelligence | |  | | | | | 'The cloud' requires a shift in organisations that use it, from managing efficiency to managing abundant computing resources. | | |  | | | | | Marketers can spend all day in front of a screen checking on market research results and sales figures, but there's nothing like getting out of the office and into stores to truly understand the way consumers shop. As novelist John le Carre warned: '... | | | | | | | Latest jobs | | | Commercial Sales Manager | | Recruiter Magnum Photos London | | Salary Salary Commensurate + Sales Commission | | Location 63 Gee St, London EC1V3RS | | | | | Shopper Marketing Manager | | Recruiter Johnson & Johnson | | Salary Attractive salary + bonus + benefits | | Location Maidenhead, Berkshire | | |  | | |
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