Tuesday 25 September 2012

Breaking news from Brand Republic - Microsoft, marketers' salaries, GSK, Apple, Littlewoods

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Latest news
Microsoft targets 'brand love' with UK skills investment
Microsoft targets 'brand love' with UK skills investment
by Sarah Shearman
25 September 2012, 08:00AM
Microsoft is seeking to boost 'love' for the brand in the UK by addressing the lack of technology skills in the jobs market.
London marketers' pay now 'among lowest in the country'
London marketers' pay now 'among lowest in the country'
by Rachel Barnes
25 September 2012, 08:00AM
The salaries of marketers based in London are falling behind those in other parts of the country for the first time, according to the findings of the latest Marketing Rewards salary survey.
GSK plans to reinvent consumer brand image
GSK plans to reinvent consumer brand image
by Hannah Crown
25 September 2012, 09:01AM
GlaxoSmithKline's global consumer comms director has revealed a strategy to reinvent the company as a high-profile consumer brand.
Apple sells more than five million iPhone 5s in opening weekend
Apple sells more than five million iPhone 5s in opening weekend
by Matthew Chapman
25 September 2012, 09:47AM
Apple sold more than five million of its iPhone 5 devices in its opening weekend, despite negative reports breaking about the company's new maps software at the time of launch.
Littlewoods in autumn activity U-turn after sales 'missed out' in 2011
Littlewoods in autumn activity U-turn after sales 'missed out' in 2011
by Matthew Chapman
25 September 2012, 08:55AM
Littlewoods is returning to autumn advertising with a £2.3m campaign, after its fashion credentials and sales were hit last year as a result of failing to run activity in the fall.
Media agencies cost mobile and tablet ad market £200m a year
Media agencies cost mobile and tablet ad market £200m a year
by Maisie McCabe
25 September 2012, 08:46AM
Media agencies' attitudes towards mobile and tablet advertising are costing the sector £200m a year in the UK, according to new research, which predicts the sector will double in size in the next 12 months.
Olympic sponsors in talks over 2012 legacy events
Olympic sponsors in talks over 2012 legacy events
by John Reynolds
25 September 2012, 08:00AM
London 2012 sponsors, such as McDonald's, are in talks with a government-backed charity that aims to launch annual sports participation events.
MediaCom Sport to expand into Russia, Brazil, US and Germany
MediaCom Sport to expand into Russia, Brazil, US and Germany
by Arif Durrani
24 September 2012, 02:45PM
MediaCom Sport, the specialist sponsorship and strategy team, is set to roll out its operation in four key markets in the coming months, starting with Russia this week.
Havas calls time on Euro RSCG name
Havas calls time on Euro RSCG name
by Ian Darby
24 September 2012, 03:32PM
The Euro RSCG brand was scrapped today after 20 years to be replaced by the name Havas Worldwide.
Promotional Feature: Your Growth, Our Reason
KAE - Insight, Strategy, Innovation Helping you seize opportunities others haven't seen or thought possible since 1969.
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Opinion
Five take outs from the CIM marketer salary survey 2012
Five take outs from the CIM marketer salary survey 2012
by Noelle McElhatton
25 September 2012, 08:00AM
With the 2013 planning season in full swing, marketing chiefs and their HR colleagues are having hot sweats over that excel column marked 'salaries'.
Think BR: The rise of digital publications
Think BR: The rise of digital publications
by Craig Constantiou
25 September 2012, 08:30AM
The print publication is slowly turning into the print brand, writes Craig Constantiou, press planner, Carat.
Intelligence
Understanding the business elite
Understanding the business elite
by James Torr
20 September 2012, 08:00AM
The business elite is the highest earning, wealthiest and most influential group of people in European business, writes, James Torr, director, Ipsos MediaCT.
McDonald's: Diary of a Games Maker
McDonald's: Diary of a Games Maker
by
21 September 2012, 11:00AM
A McDonald's marketer says his role as a London 2012 volunteer taught him valuable work lessons
Also in the news
Littlewoods in autumn activity U-turn after sales 'missed out' in 2011
by Matthew Chapman, 25 September 2012, 08:55AM
Honda appoints Cake as first dedicated social media agency
by Nick Batten, 24 September 2012, 02:49PM
KFC first social-media campaign targets women
by John Reynolds, 25 September 2012, 08:00AM
HSBC to sponsor Vevo's new artist series
by Maisie McCabe, 24 September 2012, 02:07PM
Latest Blog Entries
"Until you've lost your reputation, you never realize what a burden it was."
Sue Unerman, 25 September 2012
IF PLANNERS PLANNED
Dave Trott, 25 September 2012
Consultation on EU Consumer Rights Directive will change the face of consumer protection in UK
Ardi Kolah, 25 September 2012
American survey discovers that consumers don't want to pay more for green.
Chris Arnold, 25 September 2012
Scanning Technology Comes to Clothes Marketing
Al Moffatt, President/CEO Worldwide Partners, 24 September 2012
Latin America Consumer Trust in Ads
Margaret Rose Grigsby, Worldwide Partners Inc, 24 September 2012
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