Friday 21 September 2012

Global - Dentsu-Aegis, Apple, Publicis Groupe, LBi, Heineken, Rolling Stones, Rio 216

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Latest news
£3.2bn Aegis-Dentsu deal cleared by UK regulator
£3.2bn Aegis-Dentsu deal cleared by UK regulator
by Daniel Farey-Jones
21 September 2012, 03:49PM
The Office of Fair Trading has cleared the £3.2bn acquisition of Aegis by Japanese advertising group Dentsu.
Apple lambasted over faulty Maps app
Apple lambasted over faulty Maps app
by Sarah Shearman
21 September 2012, 09:30AM
Apple has been hit by torrent of criticism over its new Maps app, after users discovered numerous errors in its cartography, including a city in the sea and the disappearance of Shakespeare's home town.
Maurice Levy's Publicis Groupe buys LBi for £333m
Maurice Levy's Publicis Groupe buys LBi for £333m
by Arif Durrani
20 September 2012, 08:53PM
Publicis Groupe has reached an agreement to buy digital specialist LBi for €416m (£333m) in a deal that has "unanimous support" from the management board of LBi.
M&C Saatchi boosts first-half profits by 13%
M&C Saatchi boosts first-half profits by 13%
by Ben Bold
21 September 2012, 12:01PM
M&C Saatchi's pre-tax profits jumped 13% to £8.7m for the six months ending 30 June, a performance driven by wins from brands including Spotify and Twitter.
MailOnline smashes 100 million barrier
MailOnline smashes 100 million barrier
by Arif Durrani
20 September 2012, 01:34PM
MailOnline has become the first newspaper site in the world to surpass 100 million unique monthly browsers, according to August's ABC figures published today.
Rolling Stones channel King Kong for album pre-order push
Rolling Stones channel King Kong for album pre-order push
by Sarah Shearman
20 September 2012, 11:58AM
The Rolling Stones' 50th anniversary 'Grrr!' greatest hits album is to be promoted with augmented reality that features a virtual gorilla hanging from famous landmarks including Big Ben and the Sydney Opera House.
Heineken launches James Bond-inspired campaign
Heineken launches James Bond-inspired campaign
by John Reynolds
20 September 2012, 12:57PM
Heineken has launched a TV and digital campaign called 'Crack the Case' created by Wieden & Kennedy, which stars Berenice Marlohe, the new Bond girl from the soon-to-be released 'Skyfall'.
Calvert takes digital strategy role at Mindshare Worldwide
Calvert takes digital strategy role at Mindshare Worldwide
by Katherine Levy
20 September 2012, 11:35AM
Mindshare Worldwide has appointed Simon Calvert to the new role of digital strategy leader.
Next stop Rio de Janeiro
Next stop Rio de Janeiro
by Kate Magee
20 September 2012, 09:30AM
Following the resounding success of London 2012, all eyes are now turning to the 2016 Olympic Games in Rio. Kate Magee looks at what potential sponsors should consider.
National Media Museum shows people how the internet sees them
National Media Museum shows people how the internet sees them
by Sarah Shearman
19 September 2012, 11:35AM
The National Media Museum has launched an interactive "mirror" to reflect what an individual's online life says about their personality.
Niku Banaie becomes latest leader to exit Aegis' Isobar
Niku Banaie becomes latest leader to exit Aegis' Isobar
by Arif Durrani
19 September 2012, 09:56AM
Niku Banaie, chief innovation officer of Isobar, is leaving the agency network he has helped reposition for Aegis Media, after nearly four years.
Benetton chairman says latest campaign 'is even more shocking'
Benetton chairman says latest campaign 'is even more shocking'
by Matthew Chapman
19 September 2012, 09:25AM
Benetton's chairman has claimed the issue of youth unemployment, which the clothing brand is highlighting in its latest marketing initiative, is "even more shocking" than its previous campaigns.
William and Kate win legal case over Closer France
William and Kate win legal case over Closer France
by Daniel Farey-Jones
18 September 2012, 12:02PM
Closer France has been ordered to hand over all digital copies of topless photos of the Duchess of Cambridge by a French court today, which has also blocked the further publication of the images in France.
MTV to launch fashion-focused online spin-off
MTV to launch fashion-focused online spin-off
by Sarah Shearman
18 September 2012, 09:03AM
MTV is in the final stages of signing a commercial partner for the launch of a fashion-focused digital property called District MTV, which will go live online in October and on mobile later in the year.
D&AD honours 50 years of industry talent
D&AD honours 50 years of industry talent
by Daniel Farey-Jones
19 September 2012, 09:46AM
The creative industry's greatest achievers were recognised last night when D&AD handed out special awards to the individuals and companies who have amassed the highest number of its Pencils over the past 50 years.
Steve Gatfield leaves Naked Communications
Steve Gatfield leaves Naked Communications
by Ian Darby
17 September 2012, 03:02PM
Steve Gatfield, the co-chairman of Naked Communications, has stepped down from his role at the agency.
Nestlé runs GPS-fitted chocolate bars competition
Nestlé runs GPS-fitted chocolate bars competition
by Nick Batten
17 September 2012, 12:00PM
Nestlé is running a two-week outdoor campaign to support its latest competition, which has fitted chocolate bars with GPS devices that, when activated, will help its team to deliver a £10,000 cheque to a lucky winner.
Closer France removes topless Kate pics amid Palace and Bauer pressure
Closer France removes topless Kate pics amid Palace and Bauer pressure
by Arif Durrani
15 September 2012, 08:39AM
Mondadori has removed the photographs of a topless Kate Middleton in this week's French edition of Closer magazine from its website amid mounting pressure from St James' Palace and UK publishing partner, Bauer Media.
Chivas Regal hands global social media account to Evolution Bureau
Chivas Regal hands global social media account to Evolution Bureau
by Sara Kimberley
17 September 2012, 11:35AM
Chivas Regal has appointed Evolution Bureau to handle its global social media account.
From Singapore - Chris Reed on partnership marketing
Are women more loyal than men?
20 September 2012, 1:02AM
It's called perspective
17 September 2012, 3:00AM
Will.i.am - the ultimate celebrity brand partner
10 September 2012, 11:58PM
The BR News Blog
French magazine runs cartoon caricaturing the Prophet Muhammad
19 September 2012, 10:53AM

Following last week’s violence by Islamic extremists over an online trailer mocking the Prophet Muhammad a French satirical magazine, Charlie Hebdo, has today published cartoons caricaturing the founder of Islam.

The provocative move has been justified by editor Stephane Charbonnier as ”not really fueling the fire,” but commenting on “the news in a satirical way”.

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