Wednesday, 5 September 2012

Marketing Daily - Government sets out first annual marketing plan and boosts spend; plus Britvic, Coke, Tesco, Ryanair and EasyJet

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Breaking news from Marketing
 
Breaking news from Marketing September 2012
 
Latest News
 
Government sets out first annual marketing plan and boosts spend
Gemma Charles,
05 September 2012
 

The Government has revealed its intention to spend £285m on communications for...

Westminster: the government pledges to boost marketing spend
 
 
Britvic in £1.4bn merger discussions with Irn Bru owner
Loulla-Mae Eleftheriou-Smith,
05 September 2012
 

Robinson's owner Britvic is in merger discussions with Irn Bru maker AG...

Irn Bru: could be joining brands like Robinsons
 
 
Industry View: Apple versus Samsung, and what it means for mobile
Matthew Chapman,
05 September 2012
 

Following Apple being awarded $1bn in damages by a US jury as...

Benedict Evans, Tim Millar, lya Kazi and Kieran Bourke
 
 
Tesco enters ebook market by buying Andy McNab's Mobcast
Matthew Chapman,
04 September 2012
 

Tesco is entering the increasing competitive ebook market through the acquisition of...

Mobcast: ebook library company bought by Tesco for a reported £4.5m
 
 
Coke asks its 50m Facebook fans how to 'share happiness'
Sarah Shearman,
05 September 2012
 

Coca-Cola is crowdsourcing its 50 million Facebook fans to ask for creative...

Coca-Cola: crowdsources ideas for latest initiative via its Facebook fans
 
 
EasyJet switches to allocated seating
Daniel Farey-Jones,
05 September 2012
 

EasyJet is introducing allocated seating in November, priced from £3 per passenger,...

EasyJet: introduces allocated seating
 
 
Ryanair charges €3 for booking app
Loulla-Mae Eleftheriou-Smith,
04 September 2012
 

Ryanair, the budget airline, is launching a booking app that costs €3...

Michael O'Leary: Ryanair's chief executive
 
 
Pernod Ricard extends limited editions strategy
Nicola Clark,
05 September 2012
 

Pernod Ricard is to increase its focus on limited edition marketing initiatives,...

Jacob's Creek: owner Pernod Ricard sets value before volume in its brand strategy
 
 
Premier Foods hires ex-Sainsbury's and United Biscuits marketers
Daniel Farey-Jones,
04 September 2012
 

Premier Foods has hired Claire Harrison-Church, who introduced Sainsbury's 'Live Well For...

Claire Harrison-Church: joins Premier Foods as director of strategic marketing
 
 
 
Also in the News
 
Malibu gets tequila 'fusion' variant Malibu Red
Gemma Charles,
04 September 2012
 
Maldon Salt makes social media debut
Sarah Shearman,
05 September 2012
 
 
 
Blogs
 
 
Helen Edwards: Why the NHS brand won’t travel well
Helen Edwards
 

If Danny Boyle’s Olympic paean to the NHS had been conceived to reflect the typical user experience, it would have...

 
 
Big opportunities from small packets
Jonathan Weeks
 

Consumer goods companies should look to strategies used in emerging markets to weather the economic...

 
 
Sustainable marketing or doom â€" it’s our choice
Uri Baruchin
 

When initially introduced to c-suites and boards, the allure of sustainability was that it made...

 
 
Being meaningful in media requires you to be Creative (with a capital C!)
Paul Frampton
 

A few months back we ran a conference around this whole concept of meaningful brands...

 
 
Measuring your way to the winners’ podium
Brand Learning
 

This post is provided by Hilary Rickard, Innovation Director at Brand Learning , global...

 
 
 
 
 
 
Whitepapers
 
 
Multi-Channel Marketing: Create Deeper Connections With Consumers to Win Loyalty and Drive Profit (Webcast)
 
Marketers are missing out on revenue as cash falls through the cracks be...
 
 
Presenting With Impact: Unlock Your Full Business Value (Webcast)
 
Many people dread the idea of presenting and as we are increasingly aske...
 
 
Online Behavioural Targeting: Using Consumer Perceptions to Protect Your Brand, Boost Engagement and Sales (Webcast)
 
The rapid growth of online behavioural targeting and powerful mobile dev...
 
 
Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports)
 
As an event organiser, your customer database is the most important tool...
 
 
Aug 2012 Forrester Report: Create a unified customer experience across digital touchpoints (Expert Reports)
 
Today's digital landscape is littered with an array of touchpoints and d...
 
 
 
 
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