Friday 21 September 2012

Breaking news from Brand Republic - LBi, Samsung, Sainsbury's, Waitrose, YouView

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Latest news
Maurice Levy's Publicis Groupe buys LBi for £333m
Maurice Levy's Publicis Groupe buys LBi for £333m
by Arif Durrani
20 September 2012, 08:53PM
Publicis Groupe has reached an agreement to buy digital specialist LBi for €416m (£333m) in a deal that has "unanimous support" from the management board of LBi.
Campaign Viral Chart: Samsung takes two top spots with Apple spoof
Campaign Viral Chart: Samsung takes two top spots with Apple spoof
by Ben Hall
21 September 2012, 08:35AM
Two ads for Samsung sit atop the viral chart this week, with one poking fun at today's US launch of the iPhone 5 and Apple's 'superfan' following.
Sainsbury's launches advertising joint venture with Nectar partner
Sainsbury's launches advertising joint venture with Nectar partner
by Matthew Chapman
20 September 2012, 01:46PM
Sainsbury's and its Nectar scheme partner Aimia are launching a joint venture "one-stop shop" offering advertising opportunities across all the supermarket's channels.
Waitrose Twitter campaign hijacked by 'upper class' jibes
Waitrose Twitter campaign hijacked by 'upper class' jibes
by Matthew Chapman
20 September 2012, 12:25PM
Waitrose has seen its latest foray into social media hijacked by people making fun of the supermarket's perceived social reputation on Twitter.
Trading places: this week's people moves
Trading places: this week's people moves
by Daniel Farey-Jones
21 September 2012, 08:33AM
Guardian News & Media's top commercial executive Adam Freeman leaves the publisher after a decade, while Steve Gatfield departs Naked, in this week's round-up of people moves across advertising, marketing and media.
BT readies YouView set-top box marketing offensive
BT readies YouView set-top box marketing offensive
by John Reynolds
20 September 2012, 03:48PM
BT is gearing up for a major marketing offensive to promote YouView set-top boxes, which will follow a generic campaign for the internet-connected TV service later this month.
Albion's Plackett, Potter and Henry celebrate the first 10 years
Albion's Plackett, Potter and Henry celebrate the first 10 years
by Arif Durrani and Maisie McCabe
21 September 2012, 08:30AM
Albion, one of the defining digital shops to emerge from the dotcom collapse, celebrates its first decade this week, and we talk to three influential executives past and present to find out what it means to them.
MailOnline smashes 100 million barrier
MailOnline smashes 100 million barrier
by Arif Durrani
20 September 2012, 01:34PM
MailOnline has become the first newspaper site in the world to surpass 100 million unique monthly browsers, according to August's ABC figures published today.
Out and About: Media Week Awards judging special
Out and About: Media Week Awards judging special
by Mark Banham
20 September 2012, 03:31PM
This week, Out and About takes you behind the scenes of the Media Week Awards judging as the great and good of media decide who will take home the gongs on the biggest night in media.
Opinion
Arif Durrani: Sports marketing specialists cash in on London 2012
Arif Durrani: Sports marketing specialists cash in on London 2012
by Arif Durrani
20 September 2012, 10:00AM
London 2012 might not have offered any relief for Britain's ailing high streets, fragile property market or sluggish wider economy, but there's one thriving part of UK plc set to post double-digit gains this year; sports marketing agencies.
David Abraham: Paralympics show transformative power of TV
David Abraham: Paralympics show transformative power of TV
by
20 September 2012, 08:00AM
Channel 4's coverage of the Games helped change public perception of disability and disabled sport, David Abraham writes.
Intelligence
Making the most of mobile advertising
Making the most of mobile advertising
by Ines Nadal
21 September 2012, 08:30AM
Despite massive growth, mobile advertising has yet to find a formula that truly engages consumers, writes Ines Nadal, research manager, Ipsos ASI.
Which payment system is most prominent online? Brand barometer
Which payment system is most prominent online? Brand barometer
by Gemma Charles
21 September 2012, 08:30AM
MasterCard is the most prominent, with American Express in second place.
Also in the news
Making the most of mobile advertising
by Ines Nadal, 21 September 2012, 08:30AM
Starbucks to start selling domestic coffee machines
by John Reynolds, 20 September 2012, 12:43PM
Secure your PRWeek Awards table
by , 21 September 2012, 12:00AM
Latest Blog Entries
Filling the Olympic void... but watch out for the 'Hotel Rwanda' effect! How LOVEFiLM has harnessed the power of Big Data to keep the customer satisfied
Claire Emes, 20 September 2012
In a Primark State of Mind
Lolly and Nat, 20 September 2012
Anti-social media behaviour disorder
John Carroll, 20 September 2012
Why Tesco should open up its Talking Shop
Chris Barraclough, 20 September 2012
A taxing idea for the people
Hugh Salmon, 20 September 2012
Nick Clegg auto-tune apology to become a charity single
@gordonmacmillan, 20 September 2012
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