Marketing Daily - VisitBritain kicks off post-London 2012 global marketing offensive; plus British Airways, Starbucks, BT, and Cravendale

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View in web browser View text-only version   Breaking news from Marketing September 2012   Latest News   VisitBritain kicks off global marketing offensive Loulla-Mae Eleftheriou-Smith, 10 September 2012   VisitBritain is rolling out a marketing campaign that includes a £5m partnership...     BA to say 'thank you' in flypast over Olympics parade Sarah Shearman, 10 September 2012   British Airways is to lead a fly-past with the Red Arrows over...     Starbucks to roll out coffee machines John Reynolds, 10 September 2012   Starbucks is aping rival Costa Coffee by rolling out thousands of coffee...     Former COI boss turns fire on first-ever Whitehall marketing plan Gemma Charles, 10 September 2012   A former chief executive of the now-defunct COI has launched a blistering...     Government readies 'Movember-style' anti-smoking campaign Gemma Charles, 10 September 2012   The government has unveiled the details of Stoptober, the first ever mass...     Virgin Atlantic chief Steve Ridgeway steps down Loulla-Mae Eleftheriou-Smith, 10 September 2012   Steve Ridgeway, Virgin Atlantic's chief executive, is to step down from his...     Johnnie Walker illustrates flavours with global ad push Gemma Charles, 10 September 2012   Johnnie Walker, the world's best-selling blended Scotch whisky, is launching a global...     Royal Caribbean goes on digital hire offensive John Reynolds, 10 September 2012   Royal Caribbean, the Norwegian and American cruise line, is bolstering its team...       Also in the News   BT ad tells London to 'take a bow' Arif Durrani, 10 September 2012   Cats with thumbs brainwash milkmen in Cravendale spot Daniel Farey-Jones, 10 September 2012   Cancer Research UK updates brand to encourage unity and stamp out fear Loulla-Mae Eleftheriou-Smith, 10 September 2012       Blogs     What Do You Buy When You Buy Lewis Hamilton? Unofficial Partner   Eddie Jordan thinks Hamilton is on his way to Mercedes . Others that he’ll...     Helen Edwards: Why the NHS brand won’t travel well Helen Edwards   If Danny Boyle’s Olympic paean to the NHS had been conceived to reflect the typical user experience, it would have...     Big opportunities from small packets Jonathan Weeks   Consumer goods companies should look to strategies used in emerging markets to weather the economic...     Sustainable marketing or doom â€" it’s our choice Uri Baruchin   When initially introduced to c-suites and boards, the allure of sustainability was that it made...     Being meaningful in media requires you to be Creative (with a capital C!) Paul Frampton   A few months back we ran a conference around this whole concept of meaningful brands...             Whitepapers     Multi-Channel Marketing: Create Deeper Connections With Consumers to Win Loyalty and Drive Profit (Webcast)   Marketers are missing out on revenue as cash falls through the cracks be...     Presenting With Impact: Unlock Your Full Business Value (Webcast)   Many people dread the idea of presenting and as we are increasingly aske...     Online Behavioural Targeting: Using Consumer Perceptions to Protect Your Brand and Boost Engagement (Webcast)   The rapid growth of online behavioural targeting and powerful mobile dev...     Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports)   As an event organiser, your customer database is the most important tool...     Aug 2012 Forrester Report: Create a unified customer experience across digital touchpoints (Expert Reports)   Today's digital landscape is littered with an array of touchpoints and d...         Mobile Strategic Planner - London, Aspire Mobile c£50,000 + package, London Shopper Insight Consultant, Jarlett de Grouchy £40000 - £50000 per annum + Bonus + Benefits, London Junior Digital Designer, ECOM Recruitment Up to £30k, London Flash Designer wanted for an excellent agency!, ECOM Recruitment Up to £35k, London Senior Digital Creative Team, ECOM Recruitment Up to 60k, London Associate Director / Corporate Comms / Top 5 PR Agency / £excellent salary, Workfish £Very Competitive and dependent on exp., West End Account Director / Corporate Comms / Global work / Leading agency / £45-55k, Workfish £45-55k - plus excellent bens, West End eCommerce Manager, Michael Page Digital £45000 to £50000 per annum, London Head of Planning, Sky negotiable, Leeds Account Manager, Michael Page Agency £20000 to £25000 per annum, Leeds     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2012 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ►  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ►  February (133) ►  January (140) ▼  2012 (1605) ►  December (89) ►  November (144) ►  October (147) ▼  September (131) The wall > Instagram overtakes Twitter in daily mo... 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